Your Business Resource Center

Insights and ideas to help you grow your business.

Marketing

Tips for Meeting Seasonal Sales Goals

Did you know that at least 50% of your prospective clients are not a good match for your products or services? Yes, it’s true and this should have significant implications on your sales strategy. Sales is very much an art form. Getting creative is not only encouraged, but can be exactly what you need to

8 Steps To Creating Your Small Business

  Starting a small business can be challenging, especially in today’s global economy. Nearly 20% of businesses fail within their first year, and only half make it to five years. With adequate research and a willingness to understand the nuances of running a business, there is room for success in your business idea. In this

Ready to Maximize Your Email Marketing Campaign? Follow These 5 Steps

  Email marketing is one of the top ways businesses are able to connect with their target audience. Statistically, email marketing is 40 times more effective in acquiring new customers than social media. However, there is a science and art to gaining new customers through email marketing. While some emails can feel too intrusive from

Customer Reviews May Be the Leverage You Need

  Studies have shown that customers are more inclined to trust other customers more than leading professionals. Although nearly half of consumers would agree that customer reviews are trustworthy, there are a few that do not fully trust customer reviews. In a survey asking over 1,800 consumers from the United States about how they find

How To Improve Customer Analytics and Service With Technology

Improving restaurant customer engagement and satisfaction starts with the ability to utilize technology for more quality customer service. In turn, it attracts new customers and develops a higher chance of customers wanting to return again. Restaurant technology is rooted in customer analytics, which provides greater insight into purchasing decisions and interactions within the restaurant. By

How Brand Loyalty Can Make a Difference For Your Business

  There seemingly is an endless amount of channels that customers are able to find the ideal gift. One aspect that technology can help with when it comes to customers finding the right item, is the ability to show them their past purchases. This is where a brand loyalist really becomes committed to your business.

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