Did you know that at least 50% of your prospective clients are not a good match for your products or services? Yes, it’s true and this should have significant implications on your sales strategy.
Sales is very much an art form. Getting creative is not only encouraged, but can be exactly what you need to meet your seasonal sales goals.
With the fall season coming up, it’s time to think about the best approaches to meet end-of-the-year goals.
Understand Your Target Audience
If you want your target audience to notice your company and purchase your products, then you have to make the effort to engage with them. Understand your target audience inside and out.
If you are targeting teenagers or young adults, market on platforms that they care about. TikTok, Instagram, and Snapchat should be your friends. Do not be intimidated by how many companies use these platforms. The only thing that matters is how you use them.
On the other hand, if you are trying to target older adults, platforms like Facebook or television advertising may be more appealing. Using such platforms can be helpful in increasing online sales and retail sales.
How to market and advertise is more general advice. The main point to grasp here is that to meet sales goals you need to understand your audience and communicate with them effectively.
Email Marketing Is Not Dead For a Reason
Bulk email marketing has been around for a long time. Popularized in the early 2000s, email marketing was one of the first marketing tactics used in the digital age.
As more companies have used email marketing, the more “spam” potential customers have thrown away. From a customer’s perspective, most email advertisements are annoying and a waste of time and space.
However, email marketing is far from dead. When an email campaign is planned carefully, it can reap amazing rewards.
But how do you make your campaign stick out?
Write engaging emails that encourage interaction and offer incentivization. Be clever and creative. Make the reader want to read more!
Incentivize, Incentivize, Incentivize
If you want to meet your sales goals, you have to encourage your target audience to learn about your company.
When marketing your product or service, of course, it is important to demonstrate to potential clients the value that it provides.
A key part of sales is to customize your pitch. Sales is not about you, but how you can help your client. When you put the focus on your client, they will be more invested in what you have to say.
An important step to further your commitment to the client is to incentivize. Make learning about your product or service worth their while. Offer a slight discount, a rewards program, or something that would be attractive to the potential client.
