7 Ways Online Ordering System Can Boost Your Restaurant Profit

Image of a customer ordering food from their mobile phone on the Cartzie App.

In recent years, tech developments have redefined what it means to improve customer satisfaction. Now, customers seek convenience, control, and quick service when interacting with a brand. This is where online ordering comes in. The perfect way to order food from the comfort of your home.

Online ordering not only helps people save time but also enables restaurants to boost profits – a win-win situation for everyone.

But how can an online ordering system boost restaurant profit?

Let’s dive in!

What Is an Online Ordering System & How It Works

A restaurant online ordering system is a system designed to make the ordering process easy for customers and restaurateurs. It allows customers to order products without the need to visit the restaurant.

The ordering system works when a customer interacts with your online menu via a website or application. A good restaurant’s online ordering system allows customers to securely pay online, personalize their order, and receive order updates, all with a few intuitive taps.

Online ordering helps the restaurant staff as well since the customer’s order pops into your KDS for swift order preparation. The customers’ contact and order information get stored in your back-office software for future purchases, discounts, promotions, and loyalty rewards.

This makes the whole process easy and smooth, allowing both parties to save valuable time. But do you need online ordering, or is it just an extra cost for your restaurant?

Why Your Restaurant Needs an Online Ordering System

Online ordering has grown 300% faster, as compared to dine-in since 2014, and now accounts for up to 40% of the total restaurant sales.  

Without having a robust online ordering system in place, you may lose 40% of potential sales. This is the biggest reason to have a reliable and secure online ordering system. Here are 3 other reasons why your restaurant should implement a restaurant online ordering system.

  • Improve Order Accuracy

Phone orders can be inaccurate due to the different volume levels, loud background noise, or language barriers. This could result in poor customer experience and food waste. Online ordering gives the customer the comfort of selecting their favorite meal without talking or explaining to your staff.

  • Save Money

Customers can take a long time to order food from your restaurant. This could not only occupy space for a longer time but also make it difficult for your staff to deal with confused customers. Online ordering prevents any lost time that staff might experience and allows customers to order food online.

  • Enhance Marketing

An online ordering system helps you to improve your marketing by allowing more people to buy from you. By creating deals and offering promotional discounts, you can attract more customers. You can also capture emails and contact details, which allows you to remarket these individuals with special discounts.

7 Ways to Utilize Online Ordering System to Boost Your Restaurant Profit

Now that you are aware of the importance of an online ordering system, you might be wondering how it can boost profits. Here are the top 7 ways to utilize an online ordering system to maximize your revenue.

  1. Personalized Experience


A robust restaurant online ordering system offers customers the ability to tailor their orders according to their preferences. Your customers can select from dietary restrictions or exclude specific ingredients. This personalized approach enhances customer satisfaction, allowing them to come back for more.

  1. Improve Order Management


Order management is the backbone of your restaurant operations. A slight mistake in the order can ruin the customer’s experience. A restaurant’s online ordering system can help you streamline your order management process. You can avoid costly mistakes, enhance customer experience, and save time while helping your bottom line.

  1. Minimal Labor Costs


Cutting costs is the key for restaurants to maximize profits. An online ordering system can help you to avoid hiring more staff. You don’t need the waiters to take the orders that are from the online ordering system. Automation helps you to save money while bringing more accuracy. Cutting labor costs is a big strategy that a restaurateur can deploy.

  1. Get Better Consumer Data


One of the significant benefits of an online ordering system is the data it generates. You can get a wealth of data related to order trends, popular items, customer feedback, and much more. This helps you to make informed decisions, identify areas of improvement, adjust price strategies, and make choices that positively impact revenue.

  1. Be Available Everywhere


An online ordering system allows customers to conveniently place their orders from anywhere, at any time. This flexibility not only improves the customer experience but also helps you to reach a wider audience. The increased accessibility results in more sales, ultimately giving you more profits.

  1. Upselling & Cross-Selling


Upselling and cross-selling are popular marketing practices to increase the average order value. By utilizing the online ordering system, you can implement suggestive selling techniques to sell underperforming products or items. You can suggest additional sides or beverages to encourage customers to spend more. This ultimately increases check size and adds more revenue.

  1. Transparency


An online ordering system gives you complete transparency on your sales and orders. It also provides a secure gateway for your customers to order their favorite meals. They can know the exact price of the dish; with the time it will take to deliver or be picked up. Once the order is complete, the customer feels satisfied, and the restaurant earns their trust.

How To Set Up a Restaurant Online Ordering System?

No online ordering system is exactly the same, so when looking to set up a restaurant online ordering system, it’s always crucial to know your options. There are three ways to set up an online ordering system.
  • DIY Restaurant Website Builder
  • Third-party App
  • First-party App
 
  1. DIY Restaurant Website Builder
This is the most tedious and time-consuming way to set up a restaurant’s online ordering system. You have to build a website that can accept online food orders and payments. There are dozens of Website Builder tools that can help you build a site that you want. But if you are not a tech wiz, you will need to hire a tech-savvy person that can maintain your website. The whole process can be expensive if you are outsourcing the work. And chances are your website builder won’t integrate with your POS system. This will raise your labor cost as your staff will spend more time inputting online orders that can be prone to human errors.
  1. Third-Party App
Third-party applications or delivery services might seem to be an attractive option. They are happy to handle the entire online ordering process. You can use their extensive network of delivery drivers, marketing reach on their platform, and the ability to quickly start your online restaurant ordering system. But with all these benefits, the platform cost that you need to pay is often higher. Normally, third-party apps charge between 15% to 30% commission on every order. Not only this, but usually, they retain control of all your guest data, including name, phone number, and email address.
  1. First Party App
This is the latest restaurant POS system that gives you the freedom to own an ordering menu, guest data, and online payments. The best part is you don’t need to pay high per-order percentage-based commissions. First-party apps are the most cost-effective way to set up your online ordering system. You can integrate with your POS, and it even offers delivery integrations. In contrast, our Cartzie App is designed to meet your current and future needs while enabling you to keep all your profits and maintain total control of your pricing. A low monthly flat rate is charged every month with no hidden fees involved.

Let’s Get Your Restaurant Online Today

There is no point in setting up an online ordering system if it’s not profitable. It’s crucial for you to find the right balance between convenience and cost. If you rely too much on a third-party ordering app, they’ll be taking a higher percentage of your online revenue.

On the flip side, if you go with building your own website, the maintenance and development costs will eat all your profit. Therefore, a first-party POS online ordering system comes as a sustainable option for what most restaurants need in online ordering.

FAQs

  1. How Much Does It Cost to Setup an Online Ordering System with Modisoft?
Setting up an online ordering system with Modisoft isn’t expensive. We offer a range of plans depending on your needs and preferences. You can always give a call to our sales team at 866-216-8707 to get answers to all your questions.  
  1. Does Online Ordering Increase Sales?
Online ordering is a smart way to reduce operational costs, attract new customers, and keep existing patrons coming back for more. By offering online ordering, you can maximize your profits by
  • Improving customer satisfaction through tailoring your offerings
  • Reducing costs by eliminating staff to take orders and process payments
  • Providing convenience to order online without communicating or leaving the home.
 
  1. How Can a Restaurant Increase Profitability?
To increase profitability in your restaurant, you will need to focus on managing costs and improving marketing. By analyzing menu items, streamlining inventory, and optimizing labor, you can make a significant impact on your bottom line.

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Rest assured that our exceptional customer support is at your service round the clock, 24 hours a day, 7 days a week. We take great pride in providing you with unwavering assistance, ensuring that any issues or concerns you may encounter are swiftly and effectively addressed. Feel free to reach out to our dedicated support team whenever the need arises, as we are always here to provide you with prompt and reliable solutions.

Modisoft takes pride in providing a comprehensive suite of tools designed to facilitate seamless operations for your restaurant. With our powerful software, you can take advantage of a range of features tailored to enhance your efficiency and customer experience.

One of the standout features of Modisoft is the ability to view live sales data. This real-time visibility empowers you to monitor sales performance as it happens, allowing you to make informed decisions and swiftly address any issues that may arise.

Moreover, our software enables you to create customizable menus for ordering. You have the flexibility to design menus that align with your restaurant’s unique offerings, making it easier for customers to browse and select their desired items. This customization feature ensures a user-friendly ordering experience that caters to your specific requirements.

Additionally, Modisoft supports digital menu boards for pricing. By leveraging this functionality, you can easily update and display pricing information on digital screens within your restaurant. This dynamic approach eliminates the need for manual price changes and enhances the overall aesthetics of your establishment.

We’re pleased to announce that the cost to run the POS system aligns with the subscription for your back-office software. This streamlined approach simplifies your financial management, allowing you to enjoy a unified pricing structure that covers both the hardware and software components.

Maximize the potential of Cartzie Campaigns, our exceptional tool, by harnessing its features to create customer loyalty and drive repeat visits to your store. With Cartzie Campaigns, you can implement robust loyalty programs that incentivize customers to return, fostering a strong and lasting relationship with your brand.

Furthermore, take advantage of the automated customer outreach capabilities of Cartzie Campaigns through text messaging. This powerful feature allows you to engage with your customer base proactively, sending personalized messages, promotions, and updates directly to their mobile devices. By automating this process, you save time and effort while maintaining consistent and effective communication with your valued customers.

Additionally, our software empowers you to offer online ordering, opening up new avenues for sales and customer convenience.

By leveraging Cartzie Campaigns’ loyalty programs, automated customer outreach via text messaging, and online ordering capabilities, you can enhance customer engagement, increase sales, and deliver exceptional customer experiences. Embrace the full potential of these tools to grow your business and establish a strong presence in the digital realm.

About Altria

Altria Group, Inc. is one of the world’s largest producers and marketers of tobacco and related products. They have been the undisputed market leaders in the U.S. tobacco industry for decades.

Altria Group is known for owning the most enduring names in American business including but not limited to Philip Morris USA, John Middleton, and U.S. Smokeless Tobacco Company.

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Benefits

  • Monitor and track all promotional efforts by directly integrating deals into insights
  • Receive Altria rebates smoothly by sharing scan data reports
  • Generate Altria scan data report program at a click

Pricing

Included in Advanced Plan

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About Cartzie

Cartzie is a loyalty application designed by Modisoft, with you in mind. It is a one-stop loyalty and online ordering solution that is fully equipped with all the tools needed to make your business grow.

With Cartzie, you can do curbside pickups, delivery, and drive-thru ordering. Cartzie has revolutionized the way businesses interact with customers.

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Benefits

  • Add delivery options for your customers
  • Boost your marketing efforts through targeted campaigns
  • Take your business online in a few clicks
  • Receive payments online for your orders

Pricing

+$49 per month with Retail Plans

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About Comdata

COMDATA has been serving businesses for over 45 years and is recognized as a leading provider of commercial payment solutions. They specialize in serving the trucking industry and are known as an issuer of fleet fuel cards, trucking permits, corporate spend cards, and paperless payroll cards.

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Benefits

  • Automatically transfer sales data from the Comdata POS into Modisoft back-office software
  • Get an all-in-one solution to monitor and track your sales separately
  • Easy accessibility to manage all your fuel sales

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Included in Advanced Plan

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About DoorDash

DoorDash, Inc. is a food ordering and delivery platform based in San Francisco. It is the largest food delivery company in the United States with more than 50% of the market share in the convenience delivery category. It provides an on-demand food delivery service to restaurants and stores. Their services help businesses innovate, grow, and reach more customers.

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Benefits

  • Receive order directly into your POS System
  • Manage your online DoorDash menu
  • Enable DoorDash orders for your customers

Pricing

+$69 per month for Third-Party Order Management

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About Fintech

Fintech has been dedicated to serving the beverage alcohol industry for the last 30+ years. Established in 1991, Fintech operates from its headquarters based in Tampa, Florida. Supported by TA Associates and General Atlantic, Fintech automates alcohol invoice payment, streamlines payment collections, and facilitates comprehensive data capture for 1 million B2B business relationships.

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Benefits

  • Import vendor invoices directly into your back office
  • Optimize purchase order management
  • Improve your alcohol vendor management

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+$5 per month

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About Gilbarco Veeder-Root

Gilbarco Inc. is a supplier of fueling equipment including fuel dispensers, payment systems, point-of-sales systems, and support services. The company operates from Greensboro, North Carolina.

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Benefits

  • Effortlessly connect your POS data from the Gilbarco system to Modisoft Insights

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Included in Advanced Plan

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About Instacart

Instacart is a delivery company that operates a grocery delivery and pick-up service in Canada, and the United States. It is one of the largest grocery marketplaces in North America. Instacart makes the delivery process easy for store owners.

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Benefits

  • Monitor and manage your Instacart inventory levels from Modisoft Insights
  • Updated Instacart inventory levels in real-time
  • Avoid stockouts by ensuring accurate inventory levels

Pricing

+$19 per month

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About Retalix

Retalix Ltd was established in 1982 and is now owned by NCR Corporations. It develops licensed and supported software applications for retailers, wholesalers, and distributors of fast-moving consumer goods.

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Benefits

  • Easily Import sales data for reports and analytics from the Retalix POS system
  • Monitor sales in real-time

Pricing

Included in Advanced Plan

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About Paycue

Paycue is Modisoft’s preferred payment processing provider. It helps businesses to streamline their setup process to be faster and more efficient. Paycue assists businesses with faster payments and smoother customer interaction.

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Benefits

  • Enjoy minimal fees on transactions
  • Seamless integration
  • Speedy transactions
  • Secure payments

Pricing

No monthly fee. Only pay when you sell.

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