Customer Reviews May Be the Leverage You Need


Studies have shown that customers are more inclined to trust other customers more than leading professionals. Although nearly half of consumers would agree that customer reviews are trustworthy, there are a few that do not fully trust customer reviews.

In a survey asking over 1,800 consumers from the United States about how they find and choose businesses, only 12% believed in expert reviews, as opposed to customer reviews.

For small business owners, connections and reviews are a strong asset when it comes to customers who are looking at reviews and recommendations from peers. With pride in their connections, businesses encourage top customers to write positive reviews in order to be seen as a trusted brand to potential future customers.

While consumers can speculate about reviews, there are a few things that make a review more reliable. In a survey, nearly 77% found it important for a review to have specific details about the product or service, while only 46% needed photos for proof. 46% also found that a reviewer was seen as more reliable if they had purchased from the business more than once. Only 44% states that the review had to appear more neutral, meaning it should not sound overly positive.

The main trouble with reviews for a business is the inability to control how a person responds to products or services, but there are a few ways businesses can influence responses and how other customers may perceive a review.


Monitor By Responding

Most customers read the most recent reviews, which is why it is important to ensure the first review reflects a positive response. When possible, make sure to respond to reviews to show greater customer satisfaction and higher engagement with new and loyal customers. If the review is more lengthy and positive, you can ask the customer for photos or more details to showcase the positive aspects of your product or service. Nearly 20% of customers look for negative reviews first, which is why you need to monitor and respond quickly to any negative feedback in the reviews. Keep in mind, the customer who left a negative review may not be lost yet, it may just take more positive communication or a remedy to the situation that could solve the issue quickly.

If you need to offer an apology, let the customer know that their response is valuable. If the review is past the point of no return, try reaching out through a private message in order to offer a refund or discount.


Be Proactive With Customer Reviews

 The key part of having positive reviews is to make sure your customers are happy with their choices in product or experience with the services provided.

Studies show that customers are more likely to write negative reviews if a store seems neglected or if the staff come across as rude. To avoid those types of reviews, be careful in your hiring practices to ensure you have great employees who hold the expectations of your company and how they should conduct themselves around customers. By putting guidelines in place, you are able to manage your storefront better with the right people.

Positive reviews often come from the above and beyond experience for customers. For food service, this may look like a free appetizer or visit from the head chef. In retail, this could look like flexibility in return policies or a free gift. Take time to review your business practices and customer service techniques to look for ways to ensure a positive experience for all customers. Whether it is utilizing a referral program or developing rapport with loyal customers who generate more positive reviews, there are multiple ways to reward customers for more reviews that can grow your business.



Rest assured that our exceptional customer support is at your service round the clock, 24 hours a day, 7 days a week. We take great pride in providing you with unwavering assistance, ensuring that any issues or concerns you may encounter are swiftly and effectively addressed. Feel free to reach out to our dedicated support team whenever the need arises, as we are always here to provide you with prompt and reliable solutions.

Modisoft takes pride in providing a comprehensive suite of tools designed to facilitate seamless operations for your restaurant. With our powerful software, you can take advantage of a range of features tailored to enhance your efficiency and customer experience.

One of the standout features of Modisoft is the ability to view live sales data. This real-time visibility empowers you to monitor sales performance as it happens, allowing you to make informed decisions and swiftly address any issues that may arise.

Moreover, our software enables you to create customizable menus for ordering. You have the flexibility to design menus that align with your restaurant’s unique offerings, making it easier for customers to browse and select their desired items. This customization feature ensures a user-friendly ordering experience that caters to your specific requirements.

Additionally, Modisoft supports digital menu boards for pricing. By leveraging this functionality, you can easily update and display pricing information on digital screens within your restaurant. This dynamic approach eliminates the need for manual price changes and enhances the overall aesthetics of your establishment.

We’re pleased to announce that the cost to run the POS system aligns with the subscription for your back-office software. This streamlined approach simplifies your financial management, allowing you to enjoy a unified pricing structure that covers both the hardware and software components.

Maximize the potential of Cartzie Campaigns, our exceptional tool, by harnessing its features to create customer loyalty and drive repeat visits to your store. With Cartzie Campaigns, you can implement robust loyalty programs that incentivize customers to return, fostering a strong and lasting relationship with your brand.

Furthermore, take advantage of the automated customer outreach capabilities of Cartzie Campaigns through text messaging. This powerful feature allows you to engage with your customer base proactively, sending personalized messages, promotions, and updates directly to their mobile devices. By automating this process, you save time and effort while maintaining consistent and effective communication with your valued customers.

Additionally, our software empowers you to offer online ordering, opening up new avenues for sales and customer convenience.

By leveraging Cartzie Campaigns’ loyalty programs, automated customer outreach via text messaging, and online ordering capabilities, you can enhance customer engagement, increase sales, and deliver exceptional customer experiences. Embrace the full potential of these tools to grow your business and establish a strong presence in the digital realm.