Ready to Maximize Your Email Marketing Campaign? Follow These 5 Steps

 

Email marketing is one of the top ways businesses are able to connect with their target audience. Statistically, email marketing is 40 times more effective in acquiring new customers than social media.

However, there is a science and art to gaining new customers through email marketing. While some emails can feel too intrusive from companies, there is a method that can give customers an inside look into your business while also offering exclusive deals and information about upcoming products or events.

Utilizing a customer engagement tool can help automate the process of what customers are opening up your emails and what ones are choosing to ignore them. By targeting those who are more interested in what you have to offer, you can channel emails to be more effective to customers who are more likely to make a purchase.

Here are five tips to consider when marketing through email.

 

1. Send Relevant Content

Creating an email marketing campaign is not just about conversions, it is also about creating relevant content that entices your customers to pay attention. Each email should include a call to action that the customer can engage with.

Whether the call to action is looking at a particular product, or an invitation to an event, make sure that the content within the email reflects the call to action. Creating a call to action may take some experimentation, but once you find what your target audience responds to, you can create stronger email marketing campaigns moving forward.

 

2. Channel Emails Away From Spam

It can be easy to fall into the spam filter where customers never get a chance to read what you have to offer. Avoid flashy subject lines or phrases that offer free items. This can trigger the email software to place the email in spam.

There are also FTC spam laws that are important to consider before reaching out and making marketing efforts. Emails should always avoid all-caps lines or exposed HTML content, as those elements tend to move the email into the spam folder.

 

3. Know What Times to Send

There are general times to consider sending emails, and it greatly depends on the industry you are in. A customer engagement tool can help you understand the open rate of your emails and how to adjust for a higher click rate.

The time of the year, the day in the week, and what time it is can all impact how well your marketing campaign performs. Consider when you are most likely to open and read your own email. Statistically, customers are more likely to open emails between 7 and 9 am on Tuesdays, Wednesdays, and Thursdays with some email click rates spiking on Sunday evenings.

Make sure to optimize your emails to ensure your campaign reaches your customers at the right time in their day.

 

4. Don’t Send Emails Too Often

Emails can quickly add up in anyone’s inbox. You want to show the same respect to your customers that you look for in your inbox, which means not sending emails too often. Find the right rhythm for your emails, whether that is once a week, once a month, or every couple of months to share promotions and deals.

Only send emails out when you are confident it is an engaging read that customers will enjoy and can participate in a call to action.

 

5. Use Subject Lines That Work

Subject lines can make or break whether a customer opens your email. A customer engagement tool can help you refine subject lines to reach customers better. In general, keep subject lines short and to the point.

You want to create an enticing opening without giving everything away in the main subject line. If you can speak simply and direct, you are more likely to have a higher open rate.

Email marketing can help you grow your customer base, as well as maintain a positive connection with returning customers. By offering quality content with straightforward subject lines, you can create higher conversion rates across multiple channels of your business.

 

 

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Modisoft takes pride in providing a comprehensive suite of tools designed to facilitate seamless operations for your restaurant. With our powerful software, you can take advantage of a range of features tailored to enhance your efficiency and customer experience.

One of the standout features of Modisoft is the ability to view live sales data. This real-time visibility empowers you to monitor sales performance as it happens, allowing you to make informed decisions and swiftly address any issues that may arise.

Moreover, our software enables you to create customizable menus for ordering. You have the flexibility to design menus that align with your restaurant’s unique offerings, making it easier for customers to browse and select their desired items. This customization feature ensures a user-friendly ordering experience that caters to your specific requirements.

Additionally, Modisoft supports digital menu boards for pricing. By leveraging this functionality, you can easily update and display pricing information on digital screens within your restaurant. This dynamic approach eliminates the need for manual price changes and enhances the overall aesthetics of your establishment.

We’re pleased to announce that the cost to run the POS system aligns with the subscription for your back-office software. This streamlined approach simplifies your financial management, allowing you to enjoy a unified pricing structure that covers both the hardware and software components.

Maximize the potential of Cartzie Campaigns, our exceptional tool, by harnessing its features to create customer loyalty and drive repeat visits to your store. With Cartzie Campaigns, you can implement robust loyalty programs that incentivize customers to return, fostering a strong and lasting relationship with your brand.

Furthermore, take advantage of the automated customer outreach capabilities of Cartzie Campaigns through text messaging. This powerful feature allows you to engage with your customer base proactively, sending personalized messages, promotions, and updates directly to their mobile devices. By automating this process, you save time and effort while maintaining consistent and effective communication with your valued customers.

Additionally, our software empowers you to offer online ordering, opening up new avenues for sales and customer convenience.

By leveraging Cartzie Campaigns’ loyalty programs, automated customer outreach via text messaging, and online ordering capabilities, you can enhance customer engagement, increase sales, and deliver exceptional customer experiences. Embrace the full potential of these tools to grow your business and establish a strong presence in the digital realm.

About Altria

Altria Group, Inc. is one of the world’s largest producers and marketers of tobacco and related products. They have been the undisputed market leaders in the U.S. tobacco industry for decades.

Altria Group is known for owning the most enduring names in American business including but not limited to Philip Morris USA, John Middleton, and U.S. Smokeless Tobacco Company.

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  • Monitor and track all promotional efforts by directly integrating deals into insights
  • Receive Altria rebates smoothly by sharing scan data reports
  • Generate Altria scan data report program at a click

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About Cartzie

Cartzie is a loyalty application designed by Modisoft, with you in mind. It is a one-stop loyalty and online ordering solution that is fully equipped with all the tools needed to make your business grow.

With Cartzie, you can do curbside pickups, delivery, and drive-thru ordering. Cartzie has revolutionized the way businesses interact with customers.

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Benefits

  • Add delivery options for your customers
  • Boost your marketing efforts through targeted campaigns
  • Take your business online in a few clicks
  • Receive payments online for your orders

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+$59 per month with Retail Plans

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About Comdata

COMDATA has been serving businesses for over 45 years and is recognized as a leading provider of commercial payment solutions. They specialize in serving the trucking industry and are known as an issuer of fleet fuel cards, trucking permits, corporate spend cards, and paperless payroll cards.

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Benefits

  • Automatically transfer sales data from the Comdata POS into Modisoft back-office software
  • Get an all-in-one solution to monitor and track your sales separately
  • Easy accessibility to manage all your fuel sales

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About DoorDash

DoorDash, Inc. is a food ordering and delivery platform based in San Francisco. It is the largest food delivery company in the United States with more than 50% of the market share in the convenience delivery category. It provides an on-demand food delivery service to restaurants and stores. Their services help businesses innovate, grow, and reach more customers.

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Benefits

  • Receive order directly into your POS System
  • Manage your online DoorDash menu
  • Enable DoorDash orders for your customers

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+$69 per month for Third-Party Order Management

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About Fintech

Fintech has been dedicated to serving the beverage alcohol industry for the last 30+ years. Established in 1991, Fintech operates from its headquarters based in Tampa, Florida. Supported by TA Associates and General Atlantic, Fintech automates alcohol invoice payment, streamlines payment collections, and facilitates comprehensive data capture for 1 million B2B business relationships.

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  • Import vendor invoices directly into your back office
  • Optimize purchase order management
  • Improve your alcohol vendor management

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+$5 per month

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About Gilbarco Veeder-Root

Gilbarco Inc. is a supplier of fueling equipment including fuel dispensers, payment systems, point-of-sales systems, and support services. The company operates from Greensboro, North Carolina.

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  • Effortlessly connect your POS data from the Gilbarco system to Modisoft Insights

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About Instacart

Instacart is a delivery company that operates a grocery delivery and pick-up service in Canada, and the United States. It is one of the largest grocery marketplaces in North America. Instacart makes the delivery process easy for store owners.

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  • Monitor and manage your Instacart inventory levels from Modisoft Insights
  • Updated Instacart inventory levels in real-time
  • Avoid stockouts by ensuring accurate inventory levels

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+$15 per month

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About Retalix

Retalix Ltd was established in 1982 and is now owned by NCR Corporations. It develops licensed and supported software applications for retailers, wholesalers, and distributors of fast-moving consumer goods.

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Benefits

  • Easily Import sales data for reports and analytics from the Retalix POS system
  • Monitor sales in real-time

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About Paycue

Paycue is Modisoft’s preferred payment processing provider. It helps businesses to streamline their setup process to be faster and more efficient. Paycue assists businesses with faster payments and smoother customer interaction.

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Benefits

  • Enjoy minimal fees on transactions
  • Seamless integration
  • Speedy transactions
  • Secure payments

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No monthly fee. Only pay when you sell.

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About Plaid

Plaid Inc. is a financial service company that builds a data transfer network that powers digital finance and fintech products. Plaid assists businesses in connecting their financial accounts to fintech services. The company's product enables applications to seamlessly connect with the user's bank account.

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Benefits

  • Build a quick and secure connection to your bank account
  • Easily manage your bank reconciliation to match your book records
  • Experience an easier way to connect with your bank account

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About RJ Reynolds

R.J. Reynolds is a leading tobacco manufacturing company in the United States. Founded by R.J. Reynolds in 1875, the company is a subsidiary of Reynolds American. RJR holds the largest brand portfolio including but not limited to Kent, Pall Mall, Camel,