How Brand Loyalty Can Make a Difference For Your Business

 

There seemingly is an endless amount of channels that customers are able to find the ideal gift. One aspect that technology can help with when it comes to customers finding the right item, is the ability to show them their past purchases. This is where a brand loyalist really becomes committed to your business.

For many businesses, their stores have been affected by the pandemic and the change in the worldwide economy. Brand loyalty has become even more vital for businesses, as customers are more particular where they put their hard earned dollars.

Global Data showed in a survey that over 61% of consumers in the United States were only buying from brands they like in 2020. The results reveal how there is opportunity to drive revenue through innovative digital products that track purchasing behavior. By knowing how your consumers love to shop, you are able to optimize your marketing strategy through digital products that enhance user experience and drive more sales towards your business.

 

Brand Loyalists and What They Want

Brand loyalists are customers that come back again, and again because they enjoy the products and services you have to offer. Repeat customers who visit online stores convert 9x more than the average first-time shopper to your store.

Brand loyalists are also unique because they value the quality experience of your business and start referring your brand to friends, family, and other acquantaintances. Loyalists choose trusted products they are familiar with far more than purchasing a risky item online that may not turn out how they expected. Forbes reported that brand loyalty is one of the top ways to reach new leads and expand a customer base, but there are a few steps to put in place to secure long-term loyalty.

Reward Insiders

Repeat consumers enjoy sharing your brand across social media, and often promote it to their own followers. With dedication to your brand, they often can help with public relation issues by coming to defend your business if there are rumors or skeptics that are causing issues for social media profiles or general publicity.

Brand loyalty gives your brand a stronger reputation, and it helps to reward their help with personal touches, rewards, and providing value in your products or services.

 

Be a Merchant With Integrity

Part of supporting your brand loyalists is being a merchant who is able to offer the best value for price in your industry. Repeat consumers are devoted once you earn their trust. With purchasing power in just one click, it is better to offer the best deal possible and know what competitive pricing is out there in your particular industry.

 

Go Above and Beyond

Be creative in how you can show up for your customers in a more impactful way. Whether that is offering loyalty reward programs, or giving discounts for the next purchase, loyalists are more committed when it feels like your brand has their best interests in mind.

According to a national survey on shopper attitudes, only 52% of customers will want to join a loyalty program, but by offering points that can add up over time, it may incentivise more customers to continually return.

 

Be #1 in Customer Service

Part of brand loyalty is the customer service you provide for customers. If you are regularly creating processes that make the shopping process easy with customer service representatives that hold the integrity of the brand, then you are more likely able to calmly problem solve whena a problem or question arises.

By using chat bots, messenger apps, or calls, you are able to automate your services to improve customer experience and answer questions quickly without issue.

 

Be Transparent

Transparency looks different for each brand. In many cases, customers simply want to feel like they know you. It is more than just having a well written “About Us” page. It is about building a connection over time through social media, high-quality service, and valuable products.

Customers who feel connected to a brand spend twice as much as those who do not feel connected. It is important to connect your brand with a story that customers can gain valuable insight into who you are as a company and what you have to offer.

 

Keep Up With Your Channels

Doing market research before launching can go a long way when it comes to knowing what channels you should use for your brand. Loyalists enjoy being a part of an exclusive list where they learn new insights and have access to sales early. Using an automated email marketing strategy can particularly help with this, and can be further utilized across social media and other communication channels.

Valassis researchers revealed that during the holiday season, 73% of customers purchase from the same brand because they have felt connected to the brand during the year. By keeping customers interested, you are able to expand sales and your regular customer base.

 

Encourage Brand Loyalty

Brand loyalty may look different depending on the products or services you offer, but there are a few things to consider when building customer loyalty.

  • Create a loyalty rewards program with discounts, exclusive updates, and insider tips
  • Leverages sales across deals and specials
  • Ensure customer service is a top priority across in-store and online digital sales
  • Share brand stories to build trust and connection
  • Create thank you posts, shoutouts, or emails to those who continually support your brand
  • Remind customers how important they are during uncertain times in your business

It has been a challenging couple of years for many businesses, but brand loyalists are willing to stick it through to support a company they believe in. By focusing more on repeat customers, you are more likely to increase sales and gain new customers along the way. Whether you are building a foundation of online customers or in-store loyalty, there are multiple ways to grow your business with brand loyalty this year for customer retention.

 

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FAQ

Rest assured that our exceptional customer support is at your service round the clock, 24 hours a day, 7 days a week. We take great pride in providing you with unwavering assistance, ensuring that any issues or concerns you may encounter are swiftly and effectively addressed. Feel free to reach out to our dedicated support team whenever the need arises, as we are always here to provide you with prompt and reliable solutions.

Modisoft takes pride in providing a comprehensive suite of tools designed to facilitate seamless operations for your restaurant. With our powerful software, you can take advantage of a range of features tailored to enhance your efficiency and customer experience.

One of the standout features of Modisoft is the ability to view live sales data. This real-time visibility empowers you to monitor sales performance as it happens, allowing you to make informed decisions and swiftly address any issues that may arise.

Moreover, our software enables you to create customizable menus for ordering. You have the flexibility to design menus that align with your restaurant’s unique offerings, making it easier for customers to browse and select their desired items. This customization feature ensures a user-friendly ordering experience that caters to your specific requirements.

Additionally, Modisoft supports digital menu boards for pricing. By leveraging this functionality, you can easily update and display pricing information on digital screens within your restaurant. This dynamic approach eliminates the need for manual price changes and enhances the overall aesthetics of your establishment.

We’re pleased to announce that the cost to run the POS system aligns with the subscription for your back-office software. This streamlined approach simplifies your financial management, allowing you to enjoy a unified pricing structure that covers both the hardware and software components.

Maximize the potential of Cartzie Campaigns, our exceptional tool, by harnessing its features to create customer loyalty and drive repeat visits to your store. With Cartzie Campaigns, you can implement robust loyalty programs that incentivize customers to return, fostering a strong and lasting relationship with your brand.

Furthermore, take advantage of the automated customer outreach capabilities of Cartzie Campaigns through text messaging. This powerful feature allows you to engage with your customer base proactively, sending personalized messages, promotions, and updates directly to their mobile devices. By automating this process, you save time and effort while maintaining consistent and effective communication with your valued customers.

Additionally, our software empowers you to offer online ordering, opening up new avenues for sales and customer convenience.

By leveraging Cartzie Campaigns’ loyalty programs, automated customer outreach via text messaging, and online ordering capabilities, you can enhance customer engagement, increase sales, and deliver exceptional customer experiences. Embrace the full potential of these tools to grow your business and establish a strong presence in the digital realm.

About Altria

Altria Group, Inc. is one of the world’s largest producers and marketers of tobacco and related products. They have been the undisputed market leaders in the U.S. tobacco industry for decades.

Altria Group is known for owning the most enduring names in American business including but not limited to Philip Morris USA, John Middleton, and U.S. Smokeless Tobacco Company.

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Benefits

  • Monitor and track all promotional efforts by directly integrating deals into insights
  • Receive Altria rebates smoothly by sharing scan data reports
  • Generate Altria scan data report program at a click

Pricing

Included in Advanced Plan

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About Cartzie

Cartzie is a loyalty application designed by Modisoft, with you in mind. It is a one-stop loyalty and online ordering solution that is fully equipped with all the tools needed to make your business grow.

With Cartzie, you can do curbside pickups, delivery, and drive-thru ordering. Cartzie has revolutionized the way businesses interact with customers.

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Benefits

  • Add delivery options for your customers
  • Boost your marketing efforts through targeted campaigns
  • Take your business online in a few clicks
  • Receive payments online for your orders

Pricing

+$59 per month with Retail Plans

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About Comdata

COMDATA has been serving businesses for over 45 years and is recognized as a leading provider of commercial payment solutions. They specialize in serving the trucking industry and are known as an issuer of fleet fuel cards, trucking permits, corporate spend cards, and paperless payroll cards.

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Benefits

  • Automatically transfer sales data from the Comdata POS into Modisoft back-office software
  • Get an all-in-one solution to monitor and track your sales separately
  • Easy accessibility to manage all your fuel sales

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Included in Advanced Plan

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About DoorDash

DoorDash, Inc. is a food ordering and delivery platform based in San Francisco. It is the largest food delivery company in the United States with more than 50% of the market share in the convenience delivery category. It provides an on-demand food delivery service to restaurants and stores. Their services help businesses innovate, grow, and reach more customers.

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Benefits

  • Receive order directly into your POS System
  • Manage your online DoorDash menu
  • Enable DoorDash orders for your customers

Pricing

+$69 per month for Third-Party Order Management

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About Fintech

Fintech has been dedicated to serving the beverage alcohol industry for the last 30+ years. Established in 1991, Fintech operates from its headquarters based in Tampa, Florida. Supported by TA Associates and General Atlantic, Fintech automates alcohol invoice payment, streamlines payment collections, and facilitates comprehensive data capture for 1 million B2B business relationships.

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Benefits

  • Import vendor invoices directly into your back office
  • Optimize purchase order management
  • Improve your alcohol vendor management

Pricing

+$5 per month

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About Gilbarco Veeder-Root

Gilbarco Inc. is a supplier of fueling equipment including fuel dispensers, payment systems, point-of-sales systems, and support services. The company operates from Greensboro, North Carolina.

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Benefits

  • Effortlessly connect your POS data from the Gilbarco system to Modisoft Insights

Pricing

Included in Advanced Plan

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About Instacart

Instacart is a delivery company that operates a grocery delivery and pick-up service in Canada, and the United States. It is one of the largest grocery marketplaces in North America. Instacart makes the delivery process easy for store owners.

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Benefits

  • Monitor and manage your Instacart inventory levels from Modisoft Insights
  • Updated Instacart inventory levels in real-time
  • Avoid stockouts by ensuring accurate inventory levels

Pricing

+$15 per month

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About Retalix

Retalix Ltd was established in 1982 and is now owned by NCR Corporations. It develops licensed and supported software applications for retailers, wholesalers, and distributors of fast-moving consumer goods.

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Benefits

  • Easily Import sales data for reports and analytics from the Retalix POS system
  • Monitor sales in real-time

Pricing

Included in Advanced Plan

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About Paycue

Paycue is Modisoft’s preferred payment processing provider. It helps businesses to streamline their setup process to be faster and more efficient. Paycue assists businesses with faster payments and smoother customer interaction.

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Benefits

  • Enjoy minimal fees on transactions
  • Seamless integration
  • Speedy transactions
  • Secure payments

Pricing

No monthly fee. Only pay when you sell.

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About Plaid

Plaid Inc. is a financial service company that builds a data transfer network that powers digital finance and fintech products. Plaid assists businesses in connecting their financial accounts to fintech services. The company's product enables applications to seamlessly connect with the user's bank account.

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Benefits

  • Build a quick and secure connection to your bank account
  • Easily manage your bank reconciliation to match your book records
  • Experience an easier way to connect with your bank account

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About RJ Reynolds

R.J. Reynolds is a leading tobacco manufacturing company in the United States. Founded by R.J. Reynolds in 1875, the company is a subsidiary of Reynolds American. RJR holds the largest brand portfolio including but not limited to Kent, Pall Mall, Camel, and Newport. The company is based in Winston-Salem, North Carolina.

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Benefits

  • Offer tobacco loyalty from the industry's leading brands
  • Monitor all promotional efforts in just a few clicks
  • Get your rebates easily

Pricing

Included in Advanced Plan

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