6 Tips to Maximize Your Holiday Sales in 2023

Holiday sales are a fantastic opportunity for store owners to shine. Last year, holiday sales exceeded $211 billion in just two months (November-December), and they are expected to rise each year. This makes the holiday season a perfect time for retailers, restaurant owners, and service providers to maximize revenue.  

While it’s no secret that most store owners experience their busiest season during the holidays, many entrepreneurs, startups, and mid-sized businesses lack the ability to generate maximum revenue.

As inflation hit a new record in 2023, consumers have started to spend less. According to Finances Online, 41% of the consumers with income less than $50,000 have spent less in Q3. This means that businesses are likely to face more challenges during this holiday season.

So how can you make the most out of this 2023 holiday season?

Modisoft’s guide to maximizing holiday sales in 2023 is packed with tips on getting seasonal offerings just right, attracting customers, and leveraging the power of Modisoft POS to provide an unparalleled shopping experience.

So, let’s dive in to see how you can stand out and maximize your holiday sales in 2023.

1. Utilize Social Media Platforms

After Covid-19 many businesses are coming towards digital platforms to boost their sales. While it’s great to use social media platforms to speed up your business growth, without the right strategy you might fail to stand out from the competition.

The following social media tips can help you in maximizing your holiday sales.

  • Generate Awareness: Customers believe in what they see, therefore it’s vital for you to generate awareness for your holiday offerings. This can lead to a massive increase in your online sales.
  • Host Holiday Giveaways: Who doesn’t want something free during the busiest time of the year? That’s where you get the chance to stand out and make your brand shine.
  • Give a Holiday Makeover to Your Social Account: Refresh your social media profiles by getting in the holiday spirits. You can make a holiday version of your logo or replace your account/page profile pictures with holiday-themed ones. This small addition can make a huge difference and ensure that you grab your follower’s attention.

2. Keep Your Supply Chain Flexible

Inventory management is notoriously difficult to handle, especially when the demand for your product starts to rise. During the holiday season, running out of inventory can put your business in a helpless position.

41% of the potential customers can get diverted to your competitor if they don’t find the product they are looking for.  

Fortunately, these challenges can be avoided by simply keeping an eye on sales and adjusting stock levels right away. However, manual management can take time and is always vulnerable to human errors. Modisoft inventory management software can be of great use, simplifying your inventory management, so that you can focus on running your business.

3. Provide Omnichannel Shopping Experience

In 2023, it’s more important than ever to consider your omnichannel retail strategy. Whether you are running a restaurant, smoke shop, café, bakery, or managing a convenience store, you need to adapt to the new retail landscape to maximize your holiday sales.

The omnichannel approach is all about forging a seamless and consistent shopping journey that lets your customers move smoothly between online and offline channels. By creating a unified ecosystem, businesses can easily cater to the customer’s desires by letting them engage with the brand from anywhere they like.

To make it happen, you need to switch to the online system ensuring that you provide a positive and consistent experience across all of your customer touchpoints.

Modisoft products such as Cartzie, and Insights (back office), give you the peace of mind to create a seamless omnichannel shopping experience within minutes. This can help you streamline your operations, get real-time insights, track customer habits, stay updated on trendy products, and much more.

4. Start Loyalty Program

Maximizing holiday sales in 2023 is all about offering better deals and discounts than your competitors. Most business owners often neglect the loyalty program, leaving additional revenue on the table. During the holiday season, customers always look for better deals than you typically offer throughout the year.

Offering your customers a loyalty program is an effective way to entice them to shop at your store again in the future. You can create deals, start a reward point system, and let them redeem discounts.

Encourage new holiday shoppers to become your loyal customers by offering bonus rewards when they sign up for the first time. You can use Modisoft Loyalty to set up an automated loyalty campaign without the need for any extra work.

5. Enable “Buy Now, Pay Later” Option

Providing buy-now, pay-later options for your customers helps increase conversions and can allow for your product or service to be introduced to new customers.   

Remember that the right payment solution can have a dramatic impact on your sales. Therefore, always provide convenience to your customers. This will also improve your brand value and give your customers the opportunity to purchase high-value products.  

6. Provide Personalized Customer Experience

Having a smooth buyer experience can make or break your business. Gone are the days of people just looking for a quick transaction. Now, around 87% of customers anticipate a personalized shopping experience from the merchants.

Personalizing the customer’s journey not only builds a better and deeper relationship with your customer base but also allows you to understand their needs more effectively.

Providing a better customer experience is all about offering convenience to your customers at every step. From offering a variety of payment options to custom discount coupons, you can cater to your customers’ needs perfectly.

Since you’ll most likely be receiving more foot traffic during the holiday season, there’s no better time to make sure that your checkout process is smooth and convenient. Kiosks and all-purpose POS can help you increase customer satisfaction, loyalty, and improve sales.

Don’t Miss Out on the Opportunity to Go Big

The 2023 holiday season presents a significant opportunity for businesses to maximize sales and boost revenue. Whether you are running a restaurant, convenience store, or liquor store, you can improve your chances of standing out by implementing the above tips.

But don’t just stop there! With all of the new customers you’ll attract during this upcoming holiday season, you’ll need to have a program in place that encourages them to come back all year round. This is where you can utilize Cartzie to re-target your customers with exciting offers. Reach out to our team today to learn more!

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Rest assured that our exceptional customer support is at your service round the clock, 24 hours a day, 7 days a week. We take great pride in providing you with unwavering assistance, ensuring that any issues or concerns you may encounter are swiftly and effectively addressed. Feel free to reach out to our dedicated support team whenever the need arises, as we are always here to provide you with prompt and reliable solutions.

Modisoft takes pride in providing a comprehensive suite of tools designed to facilitate seamless operations for your restaurant. With our powerful software, you can take advantage of a range of features tailored to enhance your efficiency and customer experience.

One of the standout features of Modisoft is the ability to view live sales data. This real-time visibility empowers you to monitor sales performance as it happens, allowing you to make informed decisions and swiftly address any issues that may arise.

Moreover, our software enables you to create customizable menus for ordering. You have the flexibility to design menus that align with your restaurant’s unique offerings, making it easier for customers to browse and select their desired items. This customization feature ensures a user-friendly ordering experience that caters to your specific requirements.

Additionally, Modisoft supports digital menu boards for pricing. By leveraging this functionality, you can easily update and display pricing information on digital screens within your restaurant. This dynamic approach eliminates the need for manual price changes and enhances the overall aesthetics of your establishment.

We’re pleased to announce that the cost to run the POS system aligns with the subscription for your back-office software. This streamlined approach simplifies your financial management, allowing you to enjoy a unified pricing structure that covers both the hardware and software components.

Maximize the potential of Cartzie Campaigns, our exceptional tool, by harnessing its features to create customer loyalty and drive repeat visits to your store. With Cartzie Campaigns, you can implement robust loyalty programs that incentivize customers to return, fostering a strong and lasting relationship with your brand.

Furthermore, take advantage of the automated customer outreach capabilities of Cartzie Campaigns through text messaging. This powerful feature allows you to engage with your customer base proactively, sending personalized messages, promotions, and updates directly to their mobile devices. By automating this process, you save time and effort while maintaining consistent and effective communication with your valued customers.

Additionally, our software empowers you to offer online ordering, opening up new avenues for sales and customer convenience.

By leveraging Cartzie Campaigns’ loyalty programs, automated customer outreach via text messaging, and online ordering capabilities, you can enhance customer engagement, increase sales, and deliver exceptional customer experiences. Embrace the full potential of these tools to grow your business and establish a strong presence in the digital realm.

About Altria

Altria Group, Inc. is one of the world’s largest producers and marketers of tobacco and related products. They have been the undisputed market leaders in the U.S. tobacco industry for decades.

Altria Group is known for owning the most enduring names in American business including but not limited to Philip Morris USA, John Middleton, and U.S. Smokeless Tobacco Company.

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Benefits

  • Monitor and track all promotional efforts by directly integrating deals into insights
  • Receive Altria rebates smoothly by sharing scan data reports
  • Generate Altria scan data report program at a click

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About Cartzie

Cartzie is a loyalty application designed by Modisoft, with you in mind. It is a one-stop loyalty and online ordering solution that is fully equipped with all the tools needed to make your business grow.

With Cartzie, you can do curbside pickups, delivery, and drive-thru ordering. Cartzie has revolutionized the way businesses interact with customers.

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Benefits

  • Add delivery options for your customers
  • Boost your marketing efforts through targeted campaigns
  • Take your business online in a few clicks
  • Receive payments online for your orders

Pricing

+$59 per month with Retail Plans

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About Comdata

COMDATA has been serving businesses for over 45 years and is recognized as a leading provider of commercial payment solutions. They specialize in serving the trucking industry and are known as an issuer of fleet fuel cards, trucking permits, corporate spend cards, and paperless payroll cards.

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Benefits

  • Automatically transfer sales data from the Comdata POS into Modisoft back-office software
  • Get an all-in-one solution to monitor and track your sales separately
  • Easy accessibility to manage all your fuel sales

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About DoorDash

DoorDash, Inc. is a food ordering and delivery platform based in San Francisco. It is the largest food delivery company in the United States with more than 50% of the market share in the convenience delivery category. It provides an on-demand food delivery service to restaurants and stores. Their services help businesses innovate, grow, and reach more customers.

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Benefits

  • Receive order directly into your POS System
  • Manage your online DoorDash menu
  • Enable DoorDash orders for your customers

Pricing

+$69 per month for Third-Party Order Management

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About Fintech

Fintech has been dedicated to serving the beverage alcohol industry for the last 30+ years. Established in 1991, Fintech operates from its headquarters based in Tampa, Florida. Supported by TA Associates and General Atlantic, Fintech automates alcohol invoice payment, streamlines payment collections, and facilitates comprehensive data capture for 1 million B2B business relationships.

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Benefits

  • Import vendor invoices directly into your back office
  • Optimize purchase order management
  • Improve your alcohol vendor management

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+$5 per month

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About Gilbarco Veeder-Root

Gilbarco Inc. is a supplier of fueling equipment including fuel dispensers, payment systems, point-of-sales systems, and support services. The company operates from Greensboro, North Carolina.

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Benefits

  • Effortlessly connect your POS data from the Gilbarco system to Modisoft Insights

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About Instacart

Instacart is a delivery company that operates a grocery delivery and pick-up service in Canada, and the United States. It is one of the largest grocery marketplaces in North America. Instacart makes the delivery process easy for store owners.

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Benefits

  • Monitor and manage your Instacart inventory levels from Modisoft Insights
  • Updated Instacart inventory levels in real-time
  • Avoid stockouts by ensuring accurate inventory levels

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+$15 per month

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About Retalix

Retalix Ltd was established in 1982 and is now owned by NCR Corporations. It develops licensed and supported software applications for retailers, wholesalers, and distributors of fast-moving consumer goods.

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Benefits

  • Easily Import sales data for reports and analytics from the Retalix POS system
  • Monitor sales in real-time

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About Paycue

Paycue is Modisoft’s preferred payment processing provider. It helps businesses to streamline their setup process to be faster and more efficient. Paycue assists businesses with faster payments and smoother customer interaction.

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Benefits

  • Enjoy minimal fees on transactions
  • Seamless integration
  • Speedy transactions
  • Secure payments

Pricing

No monthly fee. Only pay when you sell.

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About Plaid

Plaid Inc. is a financial service company that builds a data transfer network that powers digital finance and fintech products. Plaid assists businesses in connecting their financial accounts to fintech services. The company's product enables applications to seamlessly connect with the user's bank account.

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Benefits

  • Build a quick and secure connection to your bank account
  • Easily manage your bank reconciliation to match your book records
  • Experience an easier way to connect with your bank account

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About RJ Reynolds

R.J. Reynolds is a leading tobacco manufacturing company in the United States. Founded by R.J. Reynolds in 1875, the company is a subsidiary of Reynolds American. RJR holds the largest brand portfolio including but not limited to Kent, Pall Mall, Camel, and Newport. The company is based in Winston-Salem, North Carolina.

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Benefits

  • Offer tobacco loyalty from the industry's leading brands
  • Monitor all promotional efforts in just a few clicks
  • Get your rebates easily

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