As labor costs and inflation continue to rise, many restaurant owners feel they have no choice but to raise menu prices. Unfortunately, this often makes things worse, especially for small restaurant owners who know that customers are always on the lookout for affordable dining options.
Modisoft, a powerhouse when it comes to point of sale software services, has taken the bold step to join ties
As a retailer, you know the importance of staying ahead of the competition. But how do you do it? The
Modisoft has taken a giant stride in its business and growth plans by partnering with Ingram Micro. The partnership with
Zebra Technologies, the leading enterprise in the domain of real time applications and solutions, has recently announced a strategic technological
Contactless payments have been gaining popularity in recent years, and the COVID-19 pandemic has accelerated this trend even further. With
Self-serve kiosks are becoming increasingly popular in various industries, including fast food, retail, and hospitality. While they offer numerous benefits
The workplace is often rife with stress during the holiday season as demand heightens and staff works hard to keep things running smoothly. Unsteady staff scheduling also plays a significant role in the overwhelming elements of work during the holidays. Staff scheduling is a common issue, but it certainly doesn’t have to be. There are many benefits to developing more appropriate schedules for staff members during the holidays. Appropriate schedules can help reduce an array of related workplace stresses, and it presents both managers and employees with numerous work-related benefits. Let’s explore the benefits of stable holiday scheduling. Components of Unstable Scheduling In the effort to provide more stable schedules for holiday staffing, managers need to examine each of the following components to determine whether their offerings promote poor scheduling practices. Schedule Flexibility Stability Variations Adequate Hours Standard vs. Non-Standard Time Schedule Predictability There are a few requirements from managers to create stable holiday schedules. Managers must ensure they are providing adequate hours, reasonable pay, steady shift timing, and relative predictability. Holiday staff members typically don’t find inadequate, quickly changing schedules rewarding enough to continue pre- and/or post-holiday employment. Developing Stable Schedules To develop stable holiday schedules, it’s necessary to adopt practices that make scheduling more transparent and easy to plan. To start working towards a stable schedule, the first step is to schedule as far in advance as possible. Carefully examine your schedule in order to ensure business compliance. When the schedule is thoroughly examined, the company in question can avoid legal issues involving overtime and lunch break requirements. Post staff schedules one full month in advance where possible. Once the schedule is made available to staff members, allow for changes within a reasonable amount of time, but avoid late and last-minute changes to the plan. Allow staff members to trade shifts with one another, but require changes to be brought to the manager’s attention. Finally, offering employees flexible scheduling around the holidays can make it easier for them to take part in their own holiday celebrations around their work schedules. Not everyone celebrates the same holidays, or even at the same times, which you can leverage to both adequately staff your shifts while also keeping employees happy. Poorly planned, constantly changing shift schedules only make the holidays more difficult than necessary. Having a concrete schedule planned can be beneficial in reducing workplace stress. Benefits of Stable Schedules With stable, yet flexible scheduling around the holidays, employees tend to feel more valued and respected at work. In addition, stable schedules produce the following benefits. Stable schedules improve employee loyalty. Stable, yet flexible scheduling reduces holiday stress, for both managers and employees alike. When employees have stable, predictable schedules, they’re more likely to work more efficiently and experience a boost in morale at work. Stable schedules reduce absenteeism. Employees feel that they’re understood and appreciated when given a stable, yet flexible schedule. The holidays are a stressful time for plenty of people, professionally and personally. Providing your team with a bit more certainty around the holiday season can help reduce additional workplace stresses and get your business through the holiday season. Often, a reliable schedule can not only smooth out the holiday weeks but can also help businesses end the year on excellent terms.
Running a restaurant business in 2024 seems to get tougher with the rising inflation costs. In the aftermath of the COVID-19 pandemic, restaurant inflation has ballooned, with the supply costs affecting menu prices. This has increased production costs for the restaurateurs, making it impossible for them to retain old prices. Now, many small to medium-sized restaurants struggle to decide how to price their food to customers. Many restaurants have already increased their prices to meet the cost. According to an article from Forbes, menu prices at quick-service restaurants are up about 8% over 2020, while full-service restaurants have increased nearly 6% more. For restaurateurs, increasing prices seems to be the only way to fight labor, supply chain, and inflation pressures. The most obvious way to deal with rising inflation costs indeed is to raise menu prices – which consumers have noticed. However, as a restaurant owner, a rise in menu prices can positively impact your bottom line. To combat the rising cost, increasing menu prices is often inevitable, but without the right strategy, you might lose your loyal customers. Therefore, this blog has rounded up the best practices to help you deal with rising inflation costs. The Impact of Inflation on Restaurants Whether you’re a startup or an established restaurant owner, you must be feeling the heat of the rising cost, and the supply chain becoming more expensive. While there is no business in the world completely unaffected by inflation, the restaurant industry, which is already on a thin profit, tends to get hit harder. According to Statista, the food inflation rate in the United States was at about 5.8% in 2023, and with a slight decrease of 1.3% predicted in 2024, the price for many food items will continue to rise. This also impacts consumer behavior. As of November 2023, more than 43% of consumers feel worried about paying for food. This means that passing the rising ingredient cost on to your customers won’t be easy for restaurants. The restaurant owners are now in a tight spot, trying to figure out how to maintain the quality of food while making a profit. Meanwhile, the labor cost becomes the elephant in the room, making it harder for the restaurant chains to maintain their profits. More than 30 states have made the minimum wage higher. This will continue to rise, affecting restaurants of almost all types. In such a situation, restaurant owners need to revise their strategy to deal with rising inflation costs. How To Deal with Rising Inflation Costs Americans have long been known to enjoy eating out. Even now, in spite of economic challenges, there are predictions that the restaurant and food service industry will continue to thrive in 2024. Eating out is still in demand and restaurants do have the chance to grow and thrive even in difficult economic times. You need to adapt innovative ways to deal with rising inflation costs. Here are the top ways that can help you to deal with rising inflation costs. 1. Trim the fat Before you start raising your prices to protect your profit margin, start by trimming the fat. Identify the items in your menu that are not selling and immediately remove them. Optimizing your menu items will help you to cut the cost. Now, identify your high-cost ingredients and remove them with an affordable option. If you source imported ingredients that are more expensive than local ones, consider sourcing local ingredients, which are often the same or even better quality because they don’t have to go through rigorous travel and logistics to be delivered. Look across all your vendors and see if any offer a discount on bulk orders, especially when you have multiple restaurants. You may have to cough up more money when you purchase, but it can make a huge difference in reducing your costs in the future. Trimming the fat enables you to minimize the impact of inflation on your menu prices. 2. Avoid Food Waste At the time of economic crises, avoiding food waste can be of significant help. Since food costs take up a huge margin of your budget, any unnecessary waste is an expense that no restaurateur wants to bear. Therefore, your second step should be to reinforce training with your employees and make sure that food isn’t wasted due to wrong orders, customer allergies, or carelessness. Once you and your staff are on one page, the next step is to do a thorough inventory check of everything. This helps you to know whether you’re ordering enough to meet demand or more than you possibly use. You can use POS system inventory reports to know the exact inventory figures. 3. Practice Menu Engineering Menu engineering is one of the most effective ways to sell high-cost food. You can integrate a POS system and inventory management software to gain valuable insights into the cost of dishes and the profit margin of each dish. By managing your menu, you can improve the performance of your menu items, ultimately making more profits. You can check out our blog, Menu Engineering: What it is & How it Can Increase Your Restaurant Profit, to learn how menu engineering can help you boost sales and increase profit. 4. Reduce Labor Cost As the minimum wage rises across the country, it becomes crucial for you to track your labor costs and take steps to reduce extra expenses. Once you get insights on the total labor cost you carry every month, it will become easy for you to optimize. Common steps you can take to reduce labor costs are: Use Technology: Technology is the key to reducing labor costs and streamlining your restaurant operations. Start by adding a reliable all-purpose restaurant POS that helps you to track employee performance, provides detailed insights, and lets you automate numerous tasks. Optimize Schedule: No need to pay for extra hours when you expect fewer customers during that part of the day. Optimizing employee schedules can help you prevent overstaffing, ultimately saving you more on
As labor costs and inflation continue to rise, many restaurant owners feel they have no choice but to raise menu prices. Unfortunately, this often makes things worse, especially for small restaurant owners who know that customers are always on the lookout for affordable dining options.
Modisoft, a powerhouse when it comes to point of sale software services, has taken the bold step to join ties
As a retailer, you know the importance of staying ahead of the competition. But how do you do it? The
Modisoft has taken a giant stride in its business and growth plans by partnering with Ingram Micro. The partnership with
Zebra Technologies, the leading enterprise in the domain of real time applications and solutions, has recently announced a strategic technological
Contactless payments have been gaining popularity in recent years, and the COVID-19 pandemic has accelerated this trend even further. With
Self-serve kiosks are becoming increasingly popular in various industries, including fast food, retail, and hospitality. While they offer numerous benefits
Most retail businesses focus their marketing efforts on the goal of attracting new customers. But what about the customers that are already familiar with your store? Customer retention is massively overlooked in most businesses, but it can help you beat your competition. Regardless of how much revenue you earn every year, by shifting your focus to customer retention, you can increase profit up to 25-95%. Customer retention is easier and more cost-effective than acquiring new customers. It assists you in scaling your retail business revenue without spending thousands of dollars on marketing. According to the statistics, 65% of a company’s business comes from existing customers. So, what’s stopping you from shifting your focus to customer retention in 2024? This blog will help you learn what retail customer retention is and share unique customer retention ideas that can help you accelerate your business growth. What Is Retail Customer Retention? In simple terms, customer retention or retail customer retention is the act of keeping your first-time customers returning for more. This is a major concern of every business owner. You always want your existing customers to buy more products from you. The more customers repeatedly purchase the more you can drive revenue at your retail location. Top Reasons Why You Need to Focus on Retention Did you know that customers’ value expands beyond what they spend on your business today? They have future value depending on how you engage and retain them for the years to come. Their value depends on your successful retention. Here are the top reasons why customer retention should be a priority for your business in 2024. 1. Cheaper Than Acquiring New Customers Acquiring new customers not only takes time but has less ROI compared to retaining customers. This is because selling to a person who’s already familiar with your brand is easier than selling to a new customer. There is a 70% chance that an existing customer will buy from you again, as opposed to the new prospect. 2. Retaining Customers Powers Business Growth Scaling your business gets easier when you have a high customer retention rate. As your customers become loyal to your brand it’s more likely that you will get free referrals through word of mouth. This not only grows your business but also turns it into a consumer-first brand. 3. Save More on Your Marketing When you start getting customers through referrals and your customer base gets familiar with your product or brand, it’s smart to shift your focus to retaining them. Rather than using up your marketing budget on ads you can put some money and effort into retaining your existing customers. You can set up a loyalty program, and run email marketing, and promotional offers to keep customers coming back for more. 7 Unique Customer Retention Strategies to Help You Sell More There is a saying, “Make new friends, but keep the old, one is silver, the other is gold.” This adage taught us that while making new friends is fun and exciting, fostering old friendships has its own value. The same goes for customers. While acquiring new customers has its importance, existing customers can hold more value. But often store owners pay more attention to the new customers, which significantly drops their customer retention rate. According to the 2020 roundup of Statistica’s industry retention rates, the retail industry retention rate is fairly low compared to any other industry. On average only 63% of the customers in the retail industry purchase from the same retail store. The reason for low retention is due to the high competition. Customers are bombarded with a variety of choices, getting more options to switch from one brand to another. So, how to retain your customers? Fortunately, there are many ways that can help you stand out from the competition and keep your customer base happy. In 2024, you can implement the following 7 ways to make your business thrive. 1. Create a Customer Relationship Marketing Strategy Many small businesses in the retail industry lack focus on creating a customer relationship marketing strategy. The customer relationship marketing strategy is set to build the credibility of your company’s brand. It is all about centering your business and marketing efforts around customer relationships, needs, and loyalty. By creating a customer relationship marketing strategy, you can build long-term relationships with customers to increase customer lifetime value. 2. Confront Customer Churn No technology can help you read the minds of your customers. But what if you can become aware of the customer churn before it happens? Modisoft Insights can help you notice customer behavior and buying patterns. By monitoring your customers’ purchasing trends, you can watch out for common churn signs such as spotty purchase patterns or a history of customer service complaints. This can help you reach out to your customers by offering special discounts, customer feedback, or follow-ups to keep your brand top-of-mind. 3. Start Customer Loyalty Program Customer loyalty programs are one of the most common yet successful retention strategies. These strategies not only incentivize customers to share your product and services with their acquaintances but also keep your most loyal customers happy. Before creating a program for your business, survey your top customers to know what makes them feel most appreciated. Once you are done with the survey, focus on creating a stellar loyalty program. Here, Modisoft Loyalty can help you create exciting loyalty and promotional campaigns that can increase customer engagement. 4. Focus on Improving Customer Experience Customer experience is the key to retaining customers. By providing unforgettable customer service you stay in the customer’s mind. This is an opportunity to differentiate your brand from the competitors and attract repeat business. But how can you deliver an unforgettable experience to your customers? At this stage, retail businesses can focus on speedy response time and error-free shopping and delivery experiences. You can use Modisoft All-Purpose POS to manage your orders more conveniently. 5. Send Personalize Offers Step into your customer’s shoes and feel how difficult
Whether you are running a QSR, full-service, or fast casual restaurant, there is always one goal in mind – gain more customers for sustainable growth. When you are on the path to growth, a big chunk of your budget will go toward marketing and advertising to reach new diners/customers. However, to know how effective your marketing campaigns are, you have to determine the customer acquisition costs. When customer acquisition costs are high and customer lifetime value is low, it ultimately breaks down your bottom line. Therefore, it is vital to strike the right balance and keep your expenses in check. This blog aims to help you make your marketing efforts count by sharing the proven tactics to reduce your CAC. What Is Customer Acquisition Cost & How to Calculate It Customer acquisition cost or CAC is the total amount you spend to acquire new customers. It is one of the important business metrics that lets you know whether the total amount you spend on acquiring new customers outweighs the money you make. In simple terms, customer acquisition cost is designed to measure and maintain the profitability of your business. Calculating your customer acquisition cost can be challenging, but there are online tools, such as the Restaurant Marketing Calculator, to help you calculate it properly. How to Reduce Customer Acquisition Cost Almost all businesses depend on customer acquisition. However, the cost associated with CAC can significantly impact your business profitability. As a result, business owners need to explore more ways to minimize the cost involved with acquiring customers. Here are 5 proven ways that can help you to reduce customer acquisition costs. 1. Test Your Options The first step towards reducing customer acquisition costs is to know which method works for you. The best way to find out is by testing your options. You need to find out which option appeals to your target audience and turns more customers in. However, when testing marketing options, don’t try all the options at once. For instance, if you want to test Google Ads, Facebook (Meta) ads, or consider going with billboard advertising make sure to try one by one and then compare all the results with each other to know which method works. This is one of the smartest moves to determine which channel gives you better results and will ultimately reduce your customer acquisition cost. 2. Try Referral Programs Did you know having a referral program can significantly reduce customer acquisition costs? Having a robust referral program in place allows you to get warmer leads and helps you obtain prospects who are already familiar with your business. This minimizes the cost you spend on acquiring new customers. To increase recurring sales, you can introduce a loyalty reward system that can help you create loyalty campaigns and entice your customers to come back for more. 3. Push Organic Social Media Growth Organic social media growth is the key to reducing your customer acquisition cost. Businesses can leverage user-generated content (UGC), share and create valuable content that resonates with the audience, and easily convert viewers into customers. To achieve this, you need to align topics, channels, and formats with your target market. Once you start increasing your organic followers, you’ll soon be able to convert them into a target audience. Remember to keep checking your organic social media growth by monitoring and analyzing which type of posts are working for you. 4. Track Your New Customers Keeping track of your new customers is essential to know the progress of your marketing. However, it can be difficult for you to know your new customers when using a paper-based order-taking system. Therefore, to make sure that you can easily track your new customers you need to adopt either of the two solutions given below. Credit Card Tracking: A smart POS system integrated with credit card processing can help you make a database of your customers. You’ll easily track your new customers, as well as those who make repeat purchases. Online Signups: By using a custom website and app you can easily know new signups. This can help you to get an estimate of the new customers that order from your restaurant. It’s a smart way to track your new customers and know exactly how many customers you gain. 5. Invest In SEO & Digital Marketing To reduce your customer acquisition cost it is important to find new and cost-effective ways to acquire fresh customers. Digital marketing and SEO can help you reduce your costs. By simply claiming your page through Google My Business, and pushing for reviews, you can gain customers through Google. Meanwhile, by practicing SEO you can rank on certain keywords your customers are typing to search restaurants and grab more audience. Make Informed Decisions by Using the Best CAC Practices Your business is dependent on new customers. However, acquiring customers by spending more money without knowing where it’s going, won’t help you to drive business growth. By using the right tools and following the above strategy you can drastically decrease your customer acquisition cost. FAQs What is a Good Customer Acquisition Cost? There is no one-size-fits-all answer for good customer acquisition cost. It varies depending on the type of business you own. However, a general way to know whether your customer acquisition cost is good or not is to compare it with the Customer Value. Your CAC should be lower than your CV. What is The Difference Between Cost Per Acquisition & Customer Acquisition Cost? CPA or cost per acquisition is related to the campaign or channel metric that helps you to assess what it costs to generate contact with your target audience who are still not converted into your customers. Whereas customer acquisition cost is defined as the business-wide metric aimed to calculate your overall marketing spending on acquiring new customers. Why Is It Important to Calculate CAC? Knowing how much you need to spend to bring in new customers will help you optimize your marketing strategy for
The COVID-19 pandemic unleashed a whirlwind of challenges upon businesses worldwide, and the payment industry found itself at the forefront of significant changes. With lockdowns, restrictions, and shifts in consumer behavior, the way we handle payments went through a profound transformation. One of the most striking changes witnessed during the pandemic was the noticeable decline in cash transactions. Fearing the risk of virus transmission, people increasingly turned to safer alternatives such as mobile wallets and card payments. This sudden surge in contactless payments underscored the importance of modern and secure Point-of-Sale (POS) systems. Convenience stores faced a unique set of challenges as essential businesses that remained open during the lockdowns. They had to rapidly adapt their payment processes to ensure the safety of both customers and staff. Implementing contactless payment options and enhancing hygiene at checkout counters became vital for their survival. Additionally, businesses across all sectors swiftly recognized the immense value of data insights pro vided by payment systems. The ability to analyze transaction data offered invaluable information about shifting customer behavior during this uncertain time. By identifying emerging trends, adjusting inventory levels accordingly, and optimizing marketing strategies, businesses managed to navigate the crisis more effectively. To adapt to the changing landscape, businesses swiftly prioritized upgrading their payment infrastructure with advanced POS systems designed to support contactless payments. Moreover, investing in robust back-office solutions that provide real-time insights into sales performance and customer preferences became crucial. Remaining agile was the key to survival in the face of the pandemic’s upheaval. Businesses had to be ready to adjust strategies based on emerging trends to ensure long-term success in an ever-changing market. Embracing innovative technologies, such as AI-powered fraud detection systems, became a necessity to safeguard against online threats while ensuring secure payments. In conclusion, the COVID-19 pandemic accelerated the digital transformation within the payment industry. Businesses, in the face of adversity, embraced change wholeheartedly, adopting advanced POS systems to facilitate contactless payments and harnessing data insights for informed decision-making. Those who managed to remain agile and invest in technology now find themselves well-equipped to thrive in the post-pandemic payment landscape. The valuable lessons learned during these challenging times will continue to shape the future, ushering in an era of secure, convenient, and customer-centric payment experiences. As the world embraces the new normal, the payment industry stands poised to lead the charge towards a more resilient and digitally connected future.
It is impossible to overestimate the importance of data analysis in the fast-paced corporate environment of today. A priceless resource, point of sale (POS) data is the key to unlocking insights into consumer behavior, monitoring sales success, and making well-informed decisions to improve overall operations. In this blog, we’ll examine organizations’ use of POS data to fuel expansion and success. Recognizing Consumer Behavior POS data is a gold mine of information about consumer preferences, purchasing trends, and demographics. Businesses can better understand their target audience by analyzing this information. Businesses may adjust their product offerings and marketing efforts to better meet customers’ wants and expectations by determining popular goods, peak purchase periods, and average transaction values. Tracking Sales Success Assessing products and services requires accurate sales data. Real-time sales tracking is available through POS systems, giving quick feedback on promotions and marketing activities. This information is useful for identifying goods that perform well and those that may require modifications or removal from the inventory. Additionally, it helps companies identify sales patterns and seize chances to increase profits. Streamlining Inventory Management Inventory management may be made more efficient with POS data that monitors stock levels, popular products, and reorder points. Businesses may guarantee ideal stock levels, cut inventory carrying costs, and reduce stockouts by monitoring inventory data. This information also helps identify sluggish sellers that may be reduced in price or repurposed to make place for more popular products. Enhancing Customer Experience Businesses may customize the purchasing experience by integrating POS data with customer relationship management (CRM) solutions. POS data makes it easy to create personalized loyalty programs, targeted marketing campaigns, and offers specific to each customer’s interests. These customized interactions enhance word-of-mouth recommendations and client retention while fostering consumer satisfaction and loyalty. Making Informed Company Decisions Successful company operations are built on informed decisions. POS data provides insightful information to improve pricing tactics, distribute resources wisely, and spot growth prospects. Businesses can make decisions that increase overall efficiency and profit. In today’s fiercely competitive corporate environment, POS data integration changes the game. Businesses are driven to long-term success by their capacity to uncover insights into consumer behavior, monitor sales performance, streamline inventory management, improve customer experience, and make well-informed choices. Businesses may remain ahead of the curve, develop rapidly, and successfully satisfy consumers’ changing expectations and the industry by utilizing POS data.
As labor costs and inflation continue to rise, many restaurant owners feel they have no choice but to raise menu prices. Unfortunately, this often makes things worse, especially for small restaurant owners who know that customers are always on the lookout for affordable dining options.
Modisoft, a powerhouse when it comes to point of sale software services, has taken the bold step to join ties
As a retailer, you know the importance of staying ahead of the competition. But how do you do it? The
Modisoft has taken a giant stride in its business and growth plans by partnering with Ingram Micro. The partnership with
Zebra Technologies, the leading enterprise in the domain of real time applications and solutions, has recently announced a strategic technological
Contactless payments have been gaining popularity in recent years, and the COVID-19 pandemic has accelerated this trend even further. With
Self-serve kiosks are becoming increasingly popular in various industries, including fast food, retail, and hospitality. While they offer numerous benefits
As labor costs and inflation continue to rise, many restaurant owners feel they have no choice but to raise menu prices. Unfortunately, this often makes things worse, especially for small restaurant owners who know that customers are always on the lookout for affordable dining options.
Modisoft, a powerhouse when it comes to point of sale software services, has taken the bold step to join ties
As a retailer, you know the importance of staying ahead of the competition. But how do you do it? The
Modisoft has taken a giant stride in its business and growth plans by partnering with Ingram Micro. The partnership with
Zebra Technologies, the leading enterprise in the domain of real time applications and solutions, has recently announced a strategic technological
Contactless payments have been gaining popularity in recent years, and the COVID-19 pandemic has accelerated this trend even further. With
Self-serve kiosks are becoming increasingly popular in various industries, including fast food, retail, and hospitality. While they offer numerous benefits
If you own a liquor store, you probably know that keeping customers coming back is essential for long-term success. One of the most effective ways to do this is by implementing a loyalty program.
In recent years, tech developments have redefined what it means to improve customer satisfaction. Now, customers seek convenience, control, and quick service when interacting with a brand. This is where online ordering comes in. The perfect way to order food from the comfort of your home. Online ordering not only helps people save time but also enables restaurants to boost profits – a win-win situation for everyone. But how can an online ordering system boost restaurant profit? Let’s dive in! What Is an Online Ordering System & How It Works A restaurant online ordering system is a system designed to make the ordering process easy for customers and restaurateurs. It allows customers to order products without the need to visit the restaurant. The ordering system works when a customer interacts with your online menu via a website or application. A good restaurant’s online ordering system allows customers to securely pay online, personalize their order, and receive order updates, all with a few intuitive taps. Online ordering helps the restaurant staff as well since the customer’s order pops into your KDS for swift order preparation. The customers’ contact and order information get stored in your back-office software for future purchases, discounts, promotions, and loyalty rewards. This makes the whole process easy and smooth, allowing both parties to save valuable time. But do you need online ordering, or is it just an extra cost for your restaurant? Why Your Restaurant Needs an Online Ordering System Online ordering has grown 300% faster, as compared to dine-in since 2014, and now accounts for up to 40% of the total restaurant sales. Without having a robust online ordering system in place, you may lose 40% of potential sales. This is the biggest reason to have a reliable and secure online ordering system. Here are 3 other reasons why your restaurant should implement a restaurant online ordering system. Improve Order Accuracy Phone orders can be inaccurate due to the different volume levels, loud background noise, or language barriers. This could result in poor customer experience and food waste. Online ordering gives the customer the comfort of selecting their favorite meal without talking or explaining to your staff. Save Money Customers can take a long time to order food from your restaurant. This could not only occupy space for a longer time but also make it difficult for your staff to deal with confused customers. Online ordering prevents any lost time that staff might experience and allows customers to order food online. Enhance Marketing An online ordering system helps you to improve your marketing by allowing more people to buy from you. By creating deals and offering promotional discounts, you can attract more customers. You can also capture emails and contact details, which allows you to remarket these individuals with special discounts. 7 Ways to Utilize Online Ordering System to Boost Your Restaurant Profit Now that you are aware of the importance of an online ordering system, you might be wondering how it can boost profits. Here are the top 7 ways to utilize an online ordering system to maximize your revenue. Personalized Experience A robust restaurant online ordering system offers customers the ability to tailor their orders according to their preferences. Your customers can select from dietary restrictions or exclude specific ingredients. This personalized approach enhances customer satisfaction, allowing them to come back for more. Improve Order Management Order management is the backbone of your restaurant operations. A slight mistake in the order can ruin the customer’s experience. A restaurant’s online ordering system can help you streamline your order management process. You can avoid costly mistakes, enhance customer experience, and save time while helping your bottom line. Minimal Labor Costs Cutting costs is the key for restaurants to maximize profits. An online ordering system can help you to avoid hiring more staff. You don’t need the waiters to take the orders that are from the online ordering system. Automation helps you to save money while bringing more accuracy. Cutting labor costs is a big strategy that a restaurateur can deploy. Get Better Consumer Data One of the significant benefits of an online ordering system is the data it generates. You can get a wealth of data related to order trends, popular items, customer feedback, and much more. This helps you to make informed decisions, identify areas of improvement, adjust price strategies, and make choices that positively impact revenue. Be Available Everywhere An online ordering system allows customers to conveniently place their orders from anywhere, at any time. This flexibility not only improves the customer experience but also helps you to reach a wider audience. The increased accessibility results in more sales, ultimately giving you more profits. Upselling & Cross-Selling Upselling and cross-selling are popular marketing practices to increase the average order value. By utilizing the online ordering system, you can implement suggestive selling techniques to sell underperforming products or items. You can suggest additional sides or beverages to encourage customers to spend more. This ultimately increases check size and adds more revenue. Transparency An online ordering system gives you complete transparency on your sales and orders. It also provides a secure gateway for your customers to order their favorite meals. They can know the exact price of the dish; with the time it will take to deliver or be picked up. Once the order is complete, the customer feels satisfied, and the restaurant earns their trust. How To Set Up a Restaurant Online Ordering System? No online ordering system is exactly the same, so when looking to set up a restaurant online ordering system, it’s always crucial to know your options. There are three ways to set up an online ordering system. DIY Restaurant Website Builder Third-party App First-party App DIY Restaurant Website Builder This is the most tedious and time-consuming way to set up a restaurant’s online ordering system. You have to build a website that can accept online food orders and payments. There are dozens of Website Builder tools that can
Rest assured that our exceptional customer support is at your service round the clock, 24 hours a day, 7 days a week. We take great pride in providing you with unwavering assistance, ensuring that any issues or concerns you may encounter are swiftly and effectively addressed. Feel free to reach out to our dedicated support team whenever the need arises, as we are always here to provide you with prompt and reliable solutions.
Modisoft takes pride in providing a comprehensive suite of tools designed to facilitate seamless operations for your restaurant. With our powerful software, you can take advantage of a range of features tailored to enhance your efficiency and customer experience.
One of the standout features of Modisoft is the ability to view live sales data. This real-time visibility empowers you to monitor sales performance as it happens, allowing you to make informed decisions and swiftly address any issues that may arise.
Moreover, our software enables you to create customizable menus for ordering. You have the flexibility to design menus that align with your restaurant’s unique offerings, making it easier for customers to browse and select their desired items. This customization feature ensures a user-friendly ordering experience that caters to your specific requirements.
Additionally, Modisoft supports digital menu boards for pricing. By leveraging this functionality, you can easily update and display pricing information on digital screens within your restaurant. This dynamic approach eliminates the need for manual price changes and enhances the overall aesthetics of your establishment.
We’re pleased to announce that the cost to run the POS system aligns with the subscription for your back-office software. This streamlined approach simplifies your financial management, allowing you to enjoy a unified pricing structure that covers both the hardware and software components.
Maximize the potential of Cartzie Campaigns, our exceptional tool, by harnessing its features to create customer loyalty and drive repeat visits to your store. With Cartzie Campaigns, you can implement robust loyalty programs that incentivize customers to return, fostering a strong and lasting relationship with your brand.
Furthermore, take advantage of the automated customer outreach capabilities of Cartzie Campaigns through text messaging. This powerful feature allows you to engage with your customer base proactively, sending personalized messages, promotions, and updates directly to their mobile devices. By automating this process, you save time and effort while maintaining consistent and effective communication with your valued customers.
Additionally, our software empowers you to offer online ordering, opening up new avenues for sales and customer convenience.
By leveraging Cartzie Campaigns’ loyalty programs, automated customer outreach via text messaging, and online ordering capabilities, you can enhance customer engagement, increase sales, and deliver exceptional customer experiences. Embrace the full potential of these tools to grow your business and establish a strong presence in the digital realm.
Altria Group, Inc. is one of the world’s largest producers and marketers of tobacco and related products. They have been the undisputed market leaders in the U.S. tobacco industry for decades.
Altria Group is known for owning the most enduring names in American business including but not limited to Philip Morris USA, John Middleton, and U.S. Smokeless Tobacco Company.
Included in Advanced Plan
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Cartzie is a loyalty application designed by Modisoft, with you in mind. It is a one-stop loyalty and online ordering solution that is fully equipped with all the tools needed to make your business grow.
With Cartzie, you can do curbside pickups, delivery, and drive-thru ordering. Cartzie has revolutionized the way businesses interact with customers.
+$49 per month with Retail Plans
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COMDATA has been serving businesses for over 45 years and is recognized as a leading provider of commercial payment solutions. They specialize in serving the trucking industry and are known as an issuer of fleet fuel cards, trucking permits, corporate spend cards, and paperless payroll cards.
Included in Advanced Plan
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DoorDash, Inc. is a food ordering and delivery platform based in San Francisco. It is the largest food delivery company in the United States with more than 50% of the market share in the convenience delivery category. It provides an on-demand food delivery service to restaurants and stores. Their services help businesses innovate, grow, and reach more customers.
+$69 per month for Third-Party Order Management
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Fintech has been dedicated to serving the beverage alcohol industry for the last 30+ years. Established in 1991, Fintech operates from its headquarters based in Tampa, Florida. Supported by TA Associates and General Atlantic, Fintech automates alcohol invoice payment, streamlines payment collections, and facilitates comprehensive data capture for 1 million B2B business relationships.
+$5 per month
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Gilbarco Inc. is a supplier of fueling equipment including fuel dispensers, payment systems, point-of-sales systems, and support services. The company operates from Greensboro, North Carolina.
Included in Advanced Plan
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Instacart is a delivery company that operates a grocery delivery and pick-up service in Canada, and the United States. It is one of the largest grocery marketplaces in North America. Instacart makes the delivery process easy for store owners.
+$19 per month
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Retalix Ltd was established in 1982 and is now owned by NCR Corporations. It develops licensed and supported software applications for retailers, wholesalers, and distributors of fast-moving consumer goods.
Included in Advanced Plan
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Paycue is Modisoft’s preferred payment processing provider. It helps businesses to streamline their setup process to be faster and more efficient. Paycue assists businesses with faster payments and smoother customer interaction.
No monthly fee. Only pay when you sell.
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Plaid Inc. is a financial service company that builds a data transfer network that powers digital finance and fintech products. Plaid assists businesses in connecting their financial accounts to fintech services. The company's product enables applications to seamlessly connect with the user's bank account.
Included in Advanced Plan
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R.J. Reynolds is a leading tobacco manufacturing company in the United States. Founded by R.J. Reynolds in 1875, the company is a subsidiary of Reynolds American. RJR holds the largest brand portfolio including but not limited to Kent, Pall Mall, Camel, and Newport. The company is based in Winston-Salem, North Carolina.
Included in Advanced Plan
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Uber Eats is an online platform that focuses on food ordering and delivery. The company offers easy online delivery and logistics operations. It was launched in 2014 by Uber company. The company operates by allowing foodies to order the food they love. Uber Eat connects businesses to millions of customers while providing a hassle-free delivery solution to restaurateurs.
+$69 per month for Third-Party Order Management
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Verifone, Inc. Is an American multinational corporation based in Coral Springs, Florida. It sells merchant-operated, self-service, and consumer-facing payment systems to the different industries.
Included in Advanced Plan
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VusionGroup is the global leader in digitalization solutions for commerce. It provides IoT and Data solutions for physical commerce, serving over 350 large retailer groups around the world in North America, Asia, and Europe.
Available upon request
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