Technology Archives

Image of a customer ordering food from their mobile phone on the Cartzie App.

7 Ways Online Ordering System Can Boost Your Restaurant Profit

July 10, 2024

In recent years, tech developments have redefined what it means to improve customer satisfaction. Now, customers seek convenience, control, and quick service when interacting with a brand. This is where online ordering comes in. The perfect way to order food from the comfort of your home. Online ordering not only helps people save time but also enables restaurants to boost profits – a win-win situation for everyone. But how can an online ordering system boost restaurant profit? Let’s dive in! What Is an Online Ordering System & How It Works A restaurant online ordering system is a system designed to make the ordering process easy for customers and restaurateurs. It allows customers to order products without the need to visit the restaurant. The ordering system works when a customer interacts with your online menu via a website or application. A good restaurant’s online ordering system allows customers to securely pay online, personalize their order, and receive order updates, all with a few intuitive taps. Online ordering helps the restaurant staff as well since the customer’s order pops into your KDS for swift order preparation. The customers’ contact and order information get stored in your back-office software for future purchases, discounts, promotions, and loyalty rewards. This makes the whole process easy and smooth, allowing both parties to save valuable time. But do you need online ordering, or is it just an extra cost for your restaurant? Why Your Restaurant Needs an Online Ordering System Online ordering has grown 300% faster, as compared to dine-in since 2014, and now accounts for up to 40% of the total restaurant sales. Without having a robust online ordering system in place, you may lose 40% of potential sales. This is the biggest reason to have a reliable and secure online ordering system. Here are 3 other reasons why your restaurant should implement a restaurant online ordering system. Improve Order Accuracy Phone orders can be inaccurate due to the different volume levels, loud background noise, or language barriers. This could result in poor customer experience and food waste. Online ordering gives the customer the comfort of selecting their favorite meal without talking or explaining to your staff. Save Money Customers can take a long time to order food from your restaurant. This could not only occupy space for a longer time but also make it difficult for your staff to deal with confused customers. Online ordering prevents any lost time that staff might experience and allows customers to order food online. Enhance Marketing An online ordering system helps you to improve your marketing by allowing more people to buy from you. By creating deals and offering promotional discounts, you can attract more customers. You can also capture emails and contact details, which allows you to remarket these individuals with special discounts. 7 Ways to Utilize Online Ordering System to Boost Your Restaurant Profit Now that you are aware of the importance of an online ordering system, you might be wondering how it can boost profits. Here are the top 7 ways to utilize an online ordering system to maximize your revenue. Personalized Experience A robust restaurant online ordering system offers customers the ability to tailor their orders according to their preferences. Your customers can select from dietary restrictions or exclude specific ingredients. This personalized approach enhances customer satisfaction, allowing them to come back for more. Improve Order Management Order management is the backbone of your restaurant operations. A slight mistake in the order can ruin the customer’s experience. A restaurant’s online ordering system can help you streamline your order management process. You can avoid costly mistakes, enhance customer experience, and save time while helping your bottom line. Minimal Labor Costs Cutting costs is the key for restaurants to maximize profits. An online ordering system can help you to avoid hiring more staff. You don’t need the waiters to take the orders that are from the online ordering system. Automation helps you to save money while bringing more accuracy. Cutting labor costs is a big strategy that a restaurateur can deploy. Get Better Consumer Data One of the significant benefits of an online ordering system is the data it generates. You can get a wealth of data related to order trends, popular items, customer feedback, and much more. This helps you to make informed decisions, identify areas of improvement, adjust price strategies, and make choices that positively impact revenue. Be Available Everywhere An online ordering system allows customers to conveniently place their orders from anywhere, at any time. This flexibility not only improves the customer experience but also helps you to reach a wider audience. The increased accessibility results in more sales, ultimately giving you more profits. Upselling & Cross-Selling Upselling and cross-selling are popular marketing practices to increase the average order value. By utilizing the online ordering system, you can implement suggestive selling techniques to sell underperforming products or items. You can suggest additional sides or beverages to encourage customers to spend more. This ultimately increases check size and adds more revenue. Transparency An online ordering system gives you complete transparency on your sales and orders. It also provides a secure gateway for your customers to order their favorite meals. They can know the exact price of the dish; with the time it will take to deliver or be picked up. Once the order is complete, the customer feels satisfied, and the restaurant earns their trust. How To Set Up a Restaurant Online Ordering System? No online ordering system is exactly the same, so when looking to set up a restaurant online ordering system, it’s always crucial to know your options. There are three ways to set up an online ordering system. DIY Restaurant Website Builder Third-party App First-party App DIY Restaurant Website Builder This is the most tedious and time-consuming way to set up a restaurant’s online ordering system. You have to build a website that can accept online food orders and payments. There are dozens of Website Builder tools that can

The Importance of Scan Data in Your Business

May 24, 2023

As a retailer, you know the importance of staying ahead of the competition. But how do you do it? The answer lies in the data. Specifically, scan data – the information gathered from scanning product barcodes at the point of sale. With this powerful tool at your fingertips, you can optimize your inventory, understand your customers, improve pricing strategies, and reduce waste. In this blog, we’ll explore the benefits of scan data in the POS industry and how it can help you stay ahead of the game. Gone are the days of relying on intuition and guesswork to make business decisions. With scan data, you can make informed decisions based on real-time insights. Here are some of the key benefits of scan data: Optimizing Inventory Levels: Scan data provides retailers with real-time information about inventory levels, allowing them to make informed decisions about restocking and managing inventory. By identifying which products are selling well and which ones are not, retailers can adjust their inventory levels to maximize profits. Understanding Customer Behavior: Scan data provides retailers with valuable insights into their customers’ buying habits, allowing them to tailor their marketing strategies to meet their customers’ needs. By analyzing this data, retailers can identify customer preferences, adjust their marketing strategies, and improve customer satisfaction. Improving Pricing: Scan data provides retailers with information about pricing trends, allowing them to adjust their prices to remain competitive in the market. By analyzing this data, retailers can identify pricing opportunities, adjust their pricing strategies, and increase profits. Reducing Waste: Scan data allows retailers to identify products that are not selling well, allowing them to reduce waste and minimize losses. By identifying slow-moving products early, retailers can take steps to reduce inventory levels, adjust prices, or discontinue products altogether. Scan data is a game-changer in the POS industry, giving retailers the power to make data-driven decisions that optimize their business operations. By collecting and analyzing data from product barcodes, retailers can gain valuable insights into their inventory levels, sales trends, and customer behavior. At the end of the day, the key to staying ahead of the competition is using every tool available to you, and scan data is one of the most powerful tools in your arsenal. So, start harnessing its power today and watch your business thrive!

The Pros and Cons of Having a Self-Serve Kiosk

April 15, 2023

Self-serve kiosks are becoming increasingly popular in various industries, including fast food, retail, and hospitality. While they offer numerous benefits to businesses, they also have some downsides to consider. In this article, we’ll discuss the pros and cons of having a self-serve kiosk in your business. Pros: 1. Increased Efficiency Self-serve kiosks can help increase efficiency in your business by reducing wait times and speeding up the ordering process. Customers can quickly and easily place their orders on the kiosk, freeing employees to focus on other tasks, such as preparing food or assisting customers. 2. Enhanced Customer Experience Self-serve kiosks can also enhance the customer experience by providing a more personalized ordering process. Customers can take their time browsing through menu options, customizing their orders, and paying using their preferred method. Additionally, self-serve kiosks can help reduce errors in orders, as customers can input their orders themselves without the risk of miscommunication with a staff member. 3. Increased Sales With self-serve kiosks, businesses can upsell additional items or add-ons to customers during the ordering process. By using data analytics and customer behavior tracking, businesses can also make personalized recommendations to customers based on their past orders or preferences. Cons: 1. High Upfront Costs The initial inves tment for purchasing and installing self-serve kiosks can be expensive for businesses, particularly for smaller businesses with limited budgets. This cost can be even higher if businesses want to customize the kiosks with their branding or integrate them with other business systems. 2. Security Concerns Self-serve kiosks can pose security risks, particularly if they handle sensitive customer information such as credit card data. Businesses must ensure that their kiosks are secure and compliant with industry standards to prevent data breaches and protect customer privacy. 3. Reduced Personal Interaction Self-serve kiosks can reduce personal interaction between customers and staff members, which can negatively impact customer service and loyalty. Some customers may prefer the human touch of interacting with a staff member rather than a machine. Overall, self-serve kiosks can offer numerous benefits to businesses, including increased efficiency, cost savings, and enhanced customer experience. However, they also have some downsides to consider, such as high upfront costs, technical issues, security concerns, and reduced personal interaction. Businesses must carefully evaluate the potential benefits and drawbacks of self-serve kiosks and determine whether they are the right fit for their business. By weighing the pros and cons and making an informed decision, businesses can improve their operations and provide a better experience for their customers.

Should You Invest in Self-Checkout for C-Stores?

December 30, 2022

The use of self-checkout stations has grown 18% just since 2018. More and more stores are adding this checkout option for customers. Self-checkout stations for c-stores comes with a lot of benefits for the store and its customers. The only issue for most c-stores is the self-checkout investment, and many stores may not know if it will be worth it for them. Let’s talk about whether self-checkout technology is the right decision for your store. Pros and Cons of Self-Checkout for C-Stores Every store is different, so self-checkout may be a better option for some, while this investment might not be worth it for other convenient stores. That being said, the majority of stores could benefit from self-checkouts. Many people agree that the pros outweigh the cons in many instances. Pros One of the major benefits of self-checkout is its speed. Customers and employees both agree that self-checkout is faster for everyone. Customers can come in and go out faster without having to wait in lines. It also reduces contact for those who do not want to interact with a cashier. Another obvious benefit is reduced labor cost. You’ll need fewer people to handle the registers if there are self-checkouts. For larger convenience stores, this can be very beneficial. It can cost a lot of money to have cashiers available, and they may not all be working all the time. Self-checkout stations automate this process and reduce the need for cashiers in the c-store. Cons The main concern with self-checkout stations is the significant investment for a store to take out of its budget. The initial up-front cost can feel overwhelming, and some smaller convenience stores may not be able to afford it at all. There is also a greater risk of theft among customers using self-checkout stations. Because they are checking out their products themselves, they could avoid paying for certain things. Even outside of intentional theft, there are many ways to inaccurately use a self-checkout station, and some people may pay less than they should or not pay for certain items at all. Many stores also report having technical issues with these stations. Customers may find them confusing, and sometimes they have glitches that make them difficult to use. Self-Checkout for C-Stores If you are considering getting a self check out for your C store, you may be wondering about the effect it will have on your bottom line. It is important to consider the pros and cons of self check-out stations. Are you interested in upgrading the checkout options in your store? Contact us today at Modisoft for the latest in self-checkout software.

How Product Placement Can Grow Your C-Store Business

November 1, 2022

Product placement is an essential marketing element for any retail business, but this is especially true for convenience stores. Studies indicate that the right placement of a product influences buying choices and can supercharge sales. Convenience stores can utilize the best product placement strategies to help their store grow. Numerous elements need to be considered when planning product placements, including the demographics of the target market, customer behaviors, company promotions, store sizes, lighting quality, and more. The way products are shelved can also affect shopping behaviors. It is important to take each of these factors into account when using product placement to grow your C-store. Common C-Store Product Placement Techniques In convenience stores, beer and other alcoholic beverages are usually placed in well-lit glass refrigerators either at the back of the store or along a side wall closest to food items that pair well with them. This forces customers who visit the store to purchase beer to walk through aisles of complementary products. These customers can then (hopefully) make additional purchases that supplement their drink of choice. This could be snacks like peanuts, pretzels, chips, and more products that are typically bought on impulse. This technique is usually quite successful because customers visiting the store to purchase beer probably already know what they want. Placing the product at the back of the store keeps it easily accessible, but once the desired product is in the customer’s hand, he or she is more likely to browse on the way to the cash register. Using Product Placement in C-Store Business Product placement strategy in a convenience store setting usually involves ways to optimize physical space within the store. Like the example above, this may include placing certain items toward the back of the store to encourage more shopping. Another popular product placement technique involves placing the items customers usually forget (chapstick, batteries, aspirin, etc.) close to the cashier’s station. However, there is more to product placement than where items are shelved in the store itself. Convenience store owners can, and should, take advantage of additional product placement opportunities outside the store. Displaying products via social media accounts can draw more customers to a local store. Further, an active social media presence may result in greater exposure for the store itself, and media professionals may reach out to c-store owners who advertise regularly through social media. Additionally, convenience store marketing techniques can be beneficial when it comes to showcasing certain products. Contacting local media outlets, preparing press kits, and connecting with influencers in the specific product’s industry can help a product that usually sells only a few units suddenly sell hundreds or thousands. When audiences see someone they respect using a specific product, they’re far more likely to trust the brand and try it out for themselves. By exploring modern product placement strategies and incorporating them into a c-store’s marketing plan, owners and marketers alike can increase sales and attract more customers.

The Benefits of Back-Office Integration for eCommerce

August 4, 2022

Without an effective back office, companies see not only a decrease in productivity but can also lose a significant amount of money. The back office is very much at the heart of most businesses. You can think of the back office as the behind-the-scenes operations of the company. Tasks associated with the traditional “back office” include accounting and IT. When creating a strong back office system, it is critical to ensure it is integrated with your front office. Continue to read to learn more about E-commerce back-office integration. eCommerce’s Role eCommerce refers to a business’s online presence. This can be when a company has an online store or is run partially or fully online. Front Office When a company uses an eCommerce platform, it is critical to ensure all aspects of the business are unified. On one hand, an eCommerce platform is a marketplace to sell your goods or services. This is where your team may interact with customers. All activities or interactions that occur with customers or potential customers are considered front door tasks. Back Office On the other hand, your eCommerce software should ensure effective operations and handle the financial aspect of purchase orders. Once a purchase is made by a customer, the money they owe should automatically enter your accounting system. There are four main components to eCommerce back-office operations: order management, inventory management, warehouse man必利勁 agement, and enterprise resource management. Why eCommerce and Back Office Integration? There are many benefits to integrating your front and back office through an eCommerce approach. Below a few core benefits are highlighted. Less Complicated Running a business can be a challenging task. With an integrated front and back office, you’ll see greater productivity. When all aspects of your business are in sync with each other, operations can be less complicated. With a state-of-the-art system, you can automate many of your operations. This can save a lot of time and stress. More Secure Using multiple systems to handle your front and back offices is not only complicated, but less safe. Using one unified system offers you far more protection. All of your operations and data are on one trustworthy system. Using multiple systems increases the possibility of a security breach. Technologies such as automated eCommerce systems were designed to eliminate these concerns. Creating Meaningful Customer Experiences A critical element to running a business is crafting an engaging and positive customer experience. With a back-office and eCommerce integration, you can develop a more organized and meaningful customer experience. You want your customers to have a convenient purchasing experience. With an integrated system, you can make the purchasing process easier and in turn, more pleasurable. Select a Back Office System Today Finding the right back-office platform can transform your eCommerce business. There are many benefits to integration. Above are just a few. With Modisoft, you can take front and back-office eCommerce integration to the next level. For more information about how a back-office system can be a great investment, we invite you to check out more of our blog today.

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