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Insights and ideas to help you grow your business.


What eCommerce Trends You Should Follow in 2021

2020 changed a lot of things for eCommerce, as online sales became more important. With 2021 in full swing, here are the top four eCommerce trends you should be watching out for. Customers are choosing marketplaces over eCommerce stores 2021 has been an important year for businesses having easy-to-navigate websites that make purchasing easier and

8 Steps To Creating Your Small Business

  Starting a small business can be challenging, especially in today’s global economy. Nearly 20% of businesses fail within their first year, and only half make it to five years. With adequate research and a willingness to understand the nuances of running a business, there is room for success in your business idea. In this

What is Point of Sale Software?

  Point of sale (POS) software was created to assist retailers, restaurants, salons, and any other type of business that accepts in-person payment methods. Some POS systems are installed through a cash register, while others are available through mobile devices. It mainly serves as a way to calculate the total cost of purchase and to

Ready to Maximize Your Email Marketing Campaign? Follow These 5 Steps

  Email marketing is one of the top ways businesses are able to connect with their target audience. Statistically, email marketing is 40 times more effective in acquiring new customers than social media. However, there is a science and art to gaining new customers through email marketing. While some emails can feel too intrusive from

Customer Reviews May Be the Leverage You Need

  Studies have shown that customers are more inclined to trust other customers more than leading professionals. Although nearly half of consumers would agree that customer reviews are trustworthy, there are a few that do not fully trust customer reviews. In a survey asking over 1,800 consumers from the United States about how they find

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