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Technology

What is Point of Sale Software?

  Point of sale (POS) software was created to assist retailers, restaurants, salons, and any other type of business that accepts in-person payment methods. Some POS systems are installed through a cash register, while others are available through mobile devices. It mainly serves as a way to calculate the total cost of purchase and to

Ready to Maximize Your Email Marketing Campaign? Follow These 5 Steps

  Email marketing is one of the top ways businesses are able to connect with their target audience. Statistically, email marketing is 40 times more effective in acquiring new customers than social media. However, there is a science and art to gaining new customers through email marketing. While some emails can feel too intrusive from

Customer Reviews May Be the Leverage You Need

  Studies have shown that customers are more inclined to trust other customers more than leading professionals. Although nearly half of consumers would agree that customer reviews are trustworthy, there are a few that do not fully trust customer reviews. In a survey asking over 1,800 consumers from the United States about how they find

How Brand Loyalty Can Make a Difference For Your Business

  There seemingly is an endless amount of channels that customers are able to find the ideal gift. One aspect that technology can help with when it comes to customers finding the right item, is the ability to show them their past purchases. This is where a brand loyalist really becomes committed to your business.

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