Orange Market
Challenge
- Struggling to manage their operations
- Inefficient manual inventory
- No digital presence
Action
Result
- Scaled to 20+ locations
- Built an online presence and customer loyalty program
- Manage inventory across multiple locations
About Orange Market
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Orange Market
Orange Market, a C-store that operates in the heart of West Campus at the University of Texas, managed to open multiple locations by switching to the Modisoft C-store POS system.
Industry: Convenience
Location: Austin, TX
In This Case Study
About Orange Market
Orange Market, also known as Omart to its Austin locals, is a neighborhood convenience store that opened its doors in 2010 in the heart of West Campus at the University of Texas. Known for being the only 24/7 store on campus, it quickly became a favorite among students for late-night snacks, daily essentials, and even free coffee available around the clock.
From day one, Orange Market set out to be more than just a corner store. It aimed to be a dependable, friendly, and accessible part of student life. But as demand grew and the pace of operations intensified, Orange Market needed to evolve in order to grow.
Challenge
Operating in a high-traffic college area meant Orange Market had to keep up with a fast-moving inventory, high-volume footfall games, and a young, tech-oriented customer base. Unfortunately, their existing tools made it difficult to scale.
Manual inventory tracking led to frequent stockouts and missed sales opportunities. Operational visibility was limited, which made it hard to make quick, informed decisions. And without a digital presence, Orange Market couldn’t fully connect with the student audience that expected fast, mobile-first service.
As they began exploring growth opportunities, they knew they needed a system that could modernize operations, boost efficiency, and help them connect with their customers on a digital level.
Products Used
Modisoft POS
A flexible and intuitive system for seamless checkout, real-time inventory tracking, and centralized management across locations.
Modisoft Insights
A smart back-office software that delivers real-time performance data, helping store owners make fast, informed decisions.
Cartzie
An integrated online ordering and loyalty platform that helps stores engage digitally with their customers, increase repeat visits, and offer a frictionless mobile experience.
Action
Orange Market partnered with Modisoft to streamline operations and support their next phase of growth.
They began by replacing their legacy systems with Modisoft’s POS software, giving them faster checkouts, better inventory control, and visibility across all store locations. This allowed them to maintain consistency and reduce manual errors, even during peak student traffic hours. Orange Market not only kept pace with student expectations but set a new standard for convenience retail on campus.
Next, with Modisoft Insights, Orange Market’s team could access actionable data in real-time. Whether checking stock levels, monitoring high-performing items, or identifying sales trends, they gained full control of their operations from a single dashboard. The team can now anticipate trends and adapt instantly.
Finally, Orange Market implemented the Cartzie app, allowing students to order ahead and enjoy a more personalized shopping experience. Cartzie also allows for custom tailored rewards to match your business needs. This digital connection helped Orange Market stand out and build deeper relationships with the very audience it was built to serve.
“Whenever we get new locations, it’s really easy for us to transfer our data.“
Faraz Parekh
Store Manager
Results
Since implementing Modisoft’s suite of tools, Orange Market has grown from a single store to over 20 locations, all while maintaining the personalized feel of their first location.
Inventory issues that once slowed them down are now handled automatically. Operational insights drive better decisions across the business. And thanks to Cartzie, Orange Market now has a direct line to its student base, increasing loyalty and repeat business.
Even as they’ve expanded, Orange Market hasn’t lost touch with what made them successful, convenient, and consistent. With Modisoft powering their operations, they continue to grow without slowing down.
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