What Conversational Commerce Means and How It Can Combat Shortages For Increased Profits

 

Conversational commerce is the latest form of eCommerce where businesses are able to communicate via text or voice in real-time with customers. With AI being a trending tactic, the intelligence of apps is able to personalize texts, utilize push notifications, and respond through chatbots.

As a result, customers are able to have their questions answered quickly and conveniently, without having to wait for a customer service representative to respond.

Real-time communication is important for modern customers and is a fast way to build a positive reputation for your business. Whether an order needs resolving, or a customer has a question about a product, technology can help save you time and satisfy customer expectations.

 

Conversational Commerce Helps Combat Staffing Shortages

Staffing shortages are becoming more of a problem for many businesses. By offloading tasks onto AI technology, business owners and managers are able to manage time better and be more cost-effective overall.

Conversational commerce has the ability to be mobile friendly and can be a direct way to lead customers through a sales funnel or resolve issues quickly. Chatbots are also able to adapt to specific customer needs and can access customer data, product information, and interaction data quickly. With improved service, you are able to spend more time focusing on other aspects of your business.

 

Types of Conversational Commerce

Facebook research cites that the most common reasons customers message companies are to,

  • Find price information
  • Get an instant response
  • Experience easier shopping
  • Ask for personalized advice
  • Negotiate offers

The research reveals how businesses can utilize conversational commerce and understand how to reach their customer base better. Types of conversational commerce include,

  • Website-based chatbot
  • Messenger app chatbot
  • Voice assistance
  • Automated text message

Each type offers different types of assistance that customers can use to make an order, reschedule appointments, or find a specific product. Automated text messages also help with managing appointments better and ensuring your customers know exactly what to expect when they come into your business.

 

The Growth of Conversational Commerce

In 2021, nearly 54% of retail eCommerce in the United States is expected to be generated across mobile channels. This includes Facebook Messenger, WeChat, and WhatsApp. With more avenues for customers to access products and services easily, the more you can increase your business reach. HubSpot cited that over 70% of people were more willing to use a messenger chatbot to get customer service than to activate a call. Retail sales reveal that chatbot conversations could equal $113 billion by 2023.

The pandemic has significantly changed how customers interact with products. While chatbots have failed in the past, there is a high increase in use since shopping has resulted in more mobile avenues. It is why it is important to consider the strength of your website traffic and how you interact with customers across all your channels.

Gartner estimates that nearly 70% of customer interactions will involve technology by next year. With chatbots, digital voice assistance, and messaging, customers have more access and the ability to purchase new items or reorder items they are familiar with. Consider what options your business has to embrace conversational commerce. As the economy continues to change, look at the ways you can improve customer service this year to elevate your business towards success.

 

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Modisoft takes pride in providing a comprehensive suite of tools designed to facilitate seamless operations for your restaurant. With our powerful software, you can take advantage of a range of features tailored to enhance your efficiency and customer experience.

One of the standout features of Modisoft is the ability to view live sales data. This real-time visibility empowers you to monitor sales performance as it happens, allowing you to make informed decisions and swiftly address any issues that may arise.

Moreover, our software enables you to create customizable menus for ordering. You have the flexibility to design menus that align with your restaurant’s unique offerings, making it easier for customers to browse and select their desired items. This customization feature ensures a user-friendly ordering experience that caters to your specific requirements.

Additionally, Modisoft supports digital menu boards for pricing. By leveraging this functionality, you can easily update and display pricing information on digital screens within your restaurant. This dynamic approach eliminates the need for manual price changes and enhances the overall aesthetics of your establishment.

We’re pleased to announce that the cost to run the POS system aligns with the subscription for your back-office software. This streamlined approach simplifies your financial management, allowing you to enjoy a unified pricing structure that covers both the hardware and software components.

Maximize the potential of Cartzie Campaigns, our exceptional tool, by harnessing its features to create customer loyalty and drive repeat visits to your store. With Cartzie Campaigns, you can implement robust loyalty programs that incentivize customers to return, fostering a strong and lasting relationship with your brand.

Furthermore, take advantage of the automated customer outreach capabilities of Cartzie Campaigns through text messaging. This powerful feature allows you to engage with your customer base proactively, sending personalized messages, promotions, and updates directly to their mobile devices. By automating this process, you save time and effort while maintaining consistent and effective communication with your valued customers.

Additionally, our software empowers you to offer online ordering, opening up new avenues for sales and customer convenience.

By leveraging Cartzie Campaigns’ loyalty programs, automated customer outreach via text messaging, and online ordering capabilities, you can enhance customer engagement, increase sales, and deliver exceptional customer experiences. Embrace the full potential of these tools to grow your business and establish a strong presence in the digital realm.

About Altria

Altria Group, Inc. is one of the world’s largest producers and marketers of tobacco and related products. They have been the undisputed market leaders in the U.S. tobacco industry for decades.

Altria Group is known for owning the most enduring names in American business including but not limited to Philip Morris USA, John Middleton, and U.S. Smokeless Tobacco Company.

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Benefits

  • Monitor and track all promotional efforts by directly integrating deals into insights
  • Receive Altria rebates smoothly by sharing scan data reports
  • Generate Altria scan data report program at a click

Pricing

Included in Advanced Plan

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About Cartzie

Cartzie is a loyalty application designed by Modisoft, with you in mind. It is a one-stop loyalty and online ordering solution that is fully equipped with all the tools needed to make your business grow.

With Cartzie, you can do curbside pickups, delivery, and drive-thru ordering. Cartzie has revolutionized the way businesses interact with customers.

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Benefits

  • Add delivery options for your customers
  • Boost your marketing efforts through targeted campaigns
  • Take your business online in a few clicks
  • Receive payments online for your orders

Pricing

+$59 per month with Retail Plans

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About Comdata

COMDATA has been serving businesses for over 45 years and is recognized as a leading provider of commercial payment solutions. They specialize in serving the trucking industry and are known as an issuer of fleet fuel cards, trucking permits, corporate spend cards, and paperless payroll cards.

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Benefits

  • Automatically transfer sales data from the Comdata POS into Modisoft back-office software
  • Get an all-in-one solution to monitor and track your sales separately
  • Easy accessibility to manage all your fuel sales

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About DoorDash

DoorDash, Inc. is a food ordering and delivery platform based in San Francisco. It is the largest food delivery company in the United States with more than 50% of the market share in the convenience delivery category. It provides an on-demand food delivery service to restaurants and stores. Their services help businesses innovate, grow, and reach more customers.

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Benefits

  • Receive order directly into your POS System
  • Manage your online DoorDash menu
  • Enable DoorDash orders for your customers

Pricing

+$69 per month for Third-Party Order Management

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About Fintech

Fintech has been dedicated to serving the beverage alcohol industry for the last 30+ years. Established in 1991, Fintech operates from its headquarters based in Tampa, Florida. Supported by TA Associates and General Atlantic, Fintech automates alcohol invoice payment, streamlines payment collections, and facilitates comprehensive data capture for 1 million B2B business relationships.

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Benefits

  • Import vendor invoices directly into your back office
  • Optimize purchase order management
  • Improve your alcohol vendor management

Pricing

+$5 per month

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About Gilbarco Veeder-Root

Gilbarco Inc. is a supplier of fueling equipment including fuel dispensers, payment systems, point-of-sales systems, and support services. The company operates from Greensboro, North Carolina.

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Benefits

  • Effortlessly connect your POS data from the Gilbarco system to Modisoft Insights

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Included in Advanced Plan

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About Instacart

Instacart is a delivery company that operates a grocery delivery and pick-up service in Canada, and the United States. It is one of the largest grocery marketplaces in North America. Instacart makes the delivery process easy for store owners.

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Benefits

  • Monitor and manage your Instacart inventory levels from Modisoft Insights
  • Updated Instacart inventory levels in real-time
  • Avoid stockouts by ensuring accurate inventory levels

Pricing

+$15 per month

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About Retalix

Retalix Ltd was established in 1982 and is now owned by NCR Corporations. It develops licensed and supported software applications for retailers, wholesalers, and distributors of fast-moving consumer goods.

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Benefits

  • Easily Import sales data for reports and analytics from the Retalix POS system
  • Monitor sales in real-time

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About Paycue

Paycue is Modisoft’s preferred payment processing provider. It helps businesses to streamline their setup process to be faster and more efficient. Paycue assists businesses with faster payments and smoother customer interaction.

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Benefits

  • Enjoy minimal fees on transactions
  • Seamless integration
  • Speedy transactions
  • Secure payments

Pricing

No monthly fee. Only pay when you sell.

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About Plaid

Plaid Inc. is a financial service company that builds a data transfer network that powers digital finance and fintech products. Plaid assists businesses in connecting their financial accounts to fintech services. The company's product enables applications to seamlessly connect with the user's bank account.

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Benefits

  • Build a quick and secure connection to your bank account
  • Easily manage your bank reconciliation to match your book records
  • Experience an easier way to connect with your bank account

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About RJ Reynolds

R.J. Reynolds is a leading tobacco manufacturing company in the United States. Founded by R.J. Reynolds in 1875, the company is a subsidiary of Reynolds American. RJR holds the largest brand portfolio including but not limited to Kent, Pall Mall, Camel, and Newport. The company is based in Winston-Salem, North Carolina.

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Benefits

  • Offer tobacco loyalty from the industry's leading brands
  • Monitor all promotional efforts in just a few clicks
  • Get your rebates easily

Pricing

Included in Advanced Plan

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